Next Generation Partners

Industry focus: Food in Belgium

DALDEWOLF

DALDEWOLF is recognised for its market-leading expertise in food law and regulatory mandates, proving particularly impressive in nutrition claims, advertising matters and health issues. The team is often called upon to advise on supply chain liability, distribution networks and international market entrance. The team is recognised for supporting food, feed and beverage operators across the full spectrum of compliance and strategic issues. Practice head Aude Mahy combines deep regulatory knowledge with significant litigation experience, providing comprehensive support under both Belgian and EU food law.

Responsables de la pratique:

Aude Mahy


Les références

‘Aude Mahy specialises in food law and immediately understood our case, clearly explaining our rights. We were perfectly supported and advised throughout. Her expertise and reputation in the field certainly helped us reach a commercial resolution of the case.’

‘Daldewolf has consistently demonstrated itself to be a highly reliable and trusted partner for all food law matters related to Belgium. In particular, Aude Mahy and her team bring deep and comprehensive knowledge to the table, covering critical areas such as product labelling, nutritional and health claims, regulatory compliance, and food safety.’

‘Aude Mahy is a distinguished and widely respected expert in food law. It has been a privilege to collaborate with her over the years. Her profound legal expertise, coupled with a deep understanding of the specific regulatory challenges faced by the food industry, consistently adds exceptional value.’

Principaux dossiers


DLA Piper

DLA Piper combines a strong sector focus with extensive knowledge across technology, IP, commercial, and regulatory law. The team advises food industry clients on matters ranging from large-scale cross-border projects to technical compliance reviews. The practice, which is jointly led by Alexis Fierens and Bob Martens, is proficient in competition and data protection mandates. Fierens brings nearly two decades of advisory and contentious IP and commercial experience in the food sector. Martens is recognised for his projects and regulatory expertise for food and drink clients.

Responsables de la pratique:

Alexis Fierens; Bob Martens


Autres avocats clés:

Lieven Annaert; Pauline Hellemans


Les références

‘The team works very well together; if multiple disciplines are relevant, this runs very smoothly.’

‘I especially appreciated that Alexis Fierens really works with us, in the sense of intervening where necessary, without taking over where not necessary. In this way, the cooperation is very efficient.’

 

Principaux clients

Simply Bread


Campari


Colruyt


Compass Group


Bacardi-Martini


Barry Callebaut


BrewDog


Foodpairing


Hard Rock Café


Lotus Bakeries


Nutreco


SodaStream International Ltd


Sodexo


Tasties


SAS NV


Principaux dossiers


  • Supporting Campari Group with legal guidance on advertising practices, helping them navigate evolving regulatory expectations.
  • Acting for Lotus Bakeries in various matters, including guidance on how to mitigate the risks when using generative AI to generate marketing materials.
  • Advising Compass Group, Europe’s largest contract foodservice company, with over 500,000 employees, in competition law to address supplier pricing issues.

ALTIUS

ALTIUS has a strong track record advising agri-food clients on both contentious, transactional and regulatory matters. It acts for producers, breeders, biotech companies, sector bodies and governments, drawing on cross-disciplinary support across the firm. Co-heads Philippe de Jong and Olivier Vrins bring deep IP and regulatory expertise, while Bregt Raus adds specialist knowledge in patents, plant variety rights and broader agri-food regulatory issues.

Responsables de la pratique:

Philippe de Jong; Olivier Vrins


Autres avocats clés:

Bregt Raus


Principaux clients

Association of European Coeliac Societies (AOECS)


Bayer CropScience


Berry Superfos


Burger Brands


Comité Interprofessionnel du Vin de Champagne (CIVC)


Croplife Europe


Euroseeds AISBL


GL Foods


KellyDeli


La William NV


McCain Foods


Mitsui Agriscience


Moët Hennessy (MHCS)


Olives & Co SAS


oriGIn (Organisation for an International Geographical Indications Network)


SESVanderHave N.V.


Sodiaal Group


Syngenta Crop Protection AG


The Bolton Group


The Government and Attorney General of Pakistan


Principaux dossiers


  • Represented oriGIn in EU General Court proceedings concerning the EUIPO’s registration of a trademark containing the protected “CHAMPAGNE” designation. In a significant June 2025 ruling, the General Court overturned the registration, finding that the trademark could mislead the public, marking an important outcome for geographical indication protection.
  • Representing Pakistan before the European Commission regarding the registration of ‘Basmati’ as a protected geographical indication for rice in the EU.
  • Advised Syngenta, a member of the Biocontrol Coalition, on the legal advantages of adopting a distinct legal act for biocontrol products.

Baker McKenzie BV/SRL

Baker McKenzie BV/SRL advises national and international food sector clients on product denomination, sustainability and comparative advertising. The team is also active in complex commercial contract issues arising in M&A deals. The firm represents clients in dealings with enforcement authorities, demonstrating proficiency in both litigation matters and alternative dispute resolution mandates. Practice head Geert Bovy advises on regulatory, commercial and consumer protection law across the food sector. He brings a wealth of expertise in pan-European projects.

Responsables de la pratique:

Geert Bovy


Autres avocats clés:

Sebastian Tytgat


Principaux dossiers


Crowell & Moring

Crowell & Moring has a proven track record in the food and drink sector, advising clients on both advertising, marketing and distribution mandates. The practice is co-led by Jan-Diederik Lindemans, who handles litigation in the food and retail sectors, and Eric Montens, who focuses on commercial and product risk matters. Thomas De Meese and Karel Bourgeois offer expertise in competition, state aid, and regulatory law.

Responsables de la pratique:

Jan-Diederik Lindemans; Eric Montens


Autres avocats clés:

Thomas De Meese; Karel Bourgeois


Principaux clients

Go-Tan


Ahold Delhaize


Delhaize Le Lion


Tereos


Vandemoortele


Imperial Brands


Principaux dossiers


  • Assisted Tereos with two international debt recovery procedures.
  • Assisting Imperial Brands in a complex cross-border trademark and unfair competition dispute relating to the branding and packaging of tobacco.
  • Assisted Argo Law with the competition aspects of the transactions they advise on, including Vandamme Group’s sale of Hungarian operations to Archer Daniel Midlands.

Simont Braun

Simont Braun is active in commercial, trademark and unfair competition cases within the food sector, focusing on labelling, branding, and advertising issues. The firm also covers a wide array of corporate mandates. The practice is co-led by Eric De Gryse, an IP specialist with extensive food industry experience, Tom Swinnen, who is noted for his strong M&A practice, and Emmanuel Cornu, an expert in trademarks, patents, designs, and copyrights.

Responsables de la pratique:

Eric De Gryse; Tom Swinnen; Emmanuel Cornu


Autres avocats clés:

Michaël De Vroey


Principaux clients

Aqualex


EIT Food


Eurofins


Farm Frites


InBev Belgium


United Beet Seeds (UBS)


SES VanderHaeve


European Food Banks Federation


Ferrero


Bruichladdich Distillery Company


Yoplait France


Principaux dossiers


  • Acted as a trusted legal advisor to EIT FOOD, advising on a wide range of corporate, commercial and tax law matters in relation to its EU-wide operations in the food innovation sector.
  • Acting as the preferred legal advisor to the world-famous brewer Inbev Belgium, advising on a wide range of strategic corporate, commercial, intellectual property and real estate law matters.
  • Acting for United Beet Seeds (UBS) on R&D and obtaining access to varieties of sugar beet seeds that have an improved resistance to a disease affecting vast amounts of crops worldwide.

A&O Shearman

A&O Shearman advises clients across all segments of the food supply chain, drawing on a multidisciplinary team of specialists working within broader practice groups. The firm leverages a wealth of regulatory expertise, helping clients navigate complex compliance frameworks in Belgium and the EU. The team is adept at handling regulatory notifications, advertising matters and labelling mandates.

Autres avocats clés:

Peter Van Dyck


Les références

‘Compared to other firms, A&O distinguishes itself through its broad international platform combined with a strong understanding of the local regulatory and business environment. Its value lies in its ability to handle the most complex and strategic cases with confidence.’

‘We particularly value the responsiveness, pragmatism, and long-term commitment to supporting our business in a way that aligns with our strategy and culture.’

Principaux clients

BelOrta


GB Foods


Principaux dossiers


  • Regularly represent breweries and other alcoholic beverage companies on a range of trademark and other intellectual property issues.