Romero Pineda displays expertise in trade mark and copyright protection, and is also known for the breadth of its practice, ‘offering a comprehensive service that covers everything from registration to the monitoring and defence of trade mark rights.’ In addition to a strong local client base and legal partnership with respected law firms in the region, the group looks after the portfolios of large international clients, combining both regional and global IP protection expertise. Managing partner José Roberto Romero, Carlos Castillo, trade mark filings expert Elsy Durán, and associates Susana Navarro and Nadya León head up the team. Navarro draws on over 20 years of experience, while Durán and associate Carmen Méndez are hailed for their ‘experience in litigation and trade mark portfolio management, which allows them to offer well-structured solutions’. Castillo, an IP lawyer with decades of experience, also stands out for IP litigation expertise, particularly trade mark infringement defence. León leads the group’s brand protection practice, strengthening and protecting the IP of major international brands.
Intellectual property in El Salvador
Romero Pineda
Responsables de la pratique:
José Roberto Romero; Carlos Castillo; Elsy Durán; Susana Navarro; Nadya León
Les références
‘This firm is distinguished by its specialisation in trade marks, offering a comprehensive service that covers everything from registration to the monitoring and defence of trade mark rights. Its team has extensive experience managing trade mark portfolios locally and internationally, ensuring effective and strategic protection for its clients. Furthermore, its proactive approach to conflict prevention and its in-depth knowledge of current regulations position it as a leader in the sector. It has implemented advanced technological tools for trade mark monitoring, allowing it to detect infringements quickly and efficiently.’
‘Elsy Durán and Carmen Méndez stand out for their strategic approach and their ability to handle complex trade mark matters with precision and efficiency. Their experience in litigation and trade mark portfolio management allows them to offer well-structured solutions tailored to each client’s needs. This team is characterised by its agility in responding and its mastery of technological tools for trade mark monitoring. Their combination of technical knowledge and constant regulatory updates gives them a competitive advantage in the protection and defence of trade mark assets.’
Principaux clients
Societe des vins et Spiritueux La Martiniquaise
Stobbs representing, but not limited to, the following owners: Union of European Football Associations – UEFA Chevron Intellectual Property / Flora Food Global Principal
Máquinas Agrícolas Jacto
In Motion Design
Bufete Mejía representing, but not limited to, the following owners: U.S. Technology South America / VGP Ipco /August Storck /Oshkosh B’Gosh /ENI / Flösser / Verizon Trademark Services
Sanrio Company
Meissner Bolte Partnerschaft / Archroma (Switzerland)
Grupo Hilasal
Productos Alimenticios Bocadel
Principaux dossiers
- Acting as legal advisors for textile producer Grupo Hilasal’s intellectual property strategy across multiple jurisdictions.
- Advising Archroma on the transfer of registered patent applications, name change recordals, and filing and managing new patent applications for the company in El Salvador.
- Advising Sanrio on new filings, counterfeiting actions, and maintenance of registered trade marks.
Arias
Arias utilises a strong network throughout the Central American region, demonstrating ‘expertise throughout Central America, and an ability to handle complex cases.’ Assisting large global brands with their IP portfolios, such as Philip Morris Brands, the group is heavily engaged in trade mark registrations, as well as advising on trade names and slogans. Advice also extends to individuals, who practitioners are able to assist with a copyright conflicts. The team is led by Morena Zavaleta, an experienced IP lawyer who also holds the post as the firm’s regional director of IP and life sciences. Noted for ‘direct contact with senior associates’, the group also includes senior counsel Marcela Canjura, who specialises in clearance searches, trade mark registration and enforcement, and brand maintenance.
Responsables de la pratique:
Morena Zavaleta
Les références
‘Morena Zavaleta is an excellent lawyer, and together with her team, she provides quality and highly effective service. We don’t work with anyone else in this country.’
‘Morena Zavaleta is an excellent lawyer and, as a partner, she leads her team impeccably.’
‘Expertise throughout Central America, and an ability to handle complex cases.’
Principaux clients
Crowley Maritime Corporation
Holcim
Philip Morris Brands
Inditex
Dos Pinos
Sanofi
Staedler
Principaux dossiers
- Advised China IP Law Office on an appeal in relation to the Director of the Trademarks office revoked the rejection based on our arguments.
- Advising Novomarcas on the registration of the domain names in El Salvador.
- Advised an individual in a copyright conflict regarding her acrylic works titled ‘NUDOS’.
Espino Nieto & Asociados
Espino Nieto & Asociados is entrusted by clients with large international trade mark portfolios with comprehensive trade mark enforcement strategies, and trade mark opposition. From securing trade marks, patents, copyrights and franchising to assisting with IP disputes, the practice runs the gamut of IP law. This is due to the experience of lawyers such as managing partner Luis Miguel Espino, Danilo Rodríguez and Elena Puente, who head up the team, and has been further strengthened by the arrival of Julio Vargas from GarciaBodan in July 2025. Copyright is also a key part of the practice, an area of strength for Rodríguez, as well as trade mark cancellations. Elsewhere, significant trade mark registration expertise, a strength of the wider group, is provided by associate Fátima Castro.
Responsables de la pratique:
Luis Miguel Espino; Danilo Rodriguez; Elena Puente
Principaux clients
Meta Platforms
Pepsico
Bridgestone Corporation
Starbucks Corporation
Airbnb
Les Laboratories
Sophia Holdings
Supreme
Sabormex
La Costeña
Dietco
NFL Properties
Hersheys Corporation
Yeti Coolers
Cosmetic Warriors
Principaux dossiers
- Represented Starbucks Corporation in a trade mark infringement case against a local entity unlawfully using the Starbucks logo.
- Advised Equinox Holdings on successfully enforcing the notoriety and exclusivity of the EQUINOX trade mark, prevailing in an opposition proceeding against the attempted registration of an identical mark.
- Represented Japan Tobacco International in trade mark enforcement actions, and successfully enforced the notoriety and exclusivity of the CAMEL trade mark on behalf of the client, securing a favourable outcome in an opposition proceeding against the attempted registration of CAMEL in Class 12.
GarciaBodan
Noted for its ‘efficient operation, and extensive coverage in Central America’, GarciaBodan acts as a one-stop shop for trade mark enforcement and protection matters and health registrations before health authorities, and is able to handle copyright and patent portfolios. Health registrations within IP is a key area of work and is indicative of the group’s wider regulatory expertise. Director and practice head Edna López, who strengthened the group with her addition in April 2024, is skilled in managing trade mark authorisations. Senior associate Fermina Bolaños Meardi focuses on managing patent and trade mark portfolios, as well as regulatory expertise.
Responsables de la pratique:
Edna López
Les références
‘One of their greatest strengths is their efficient operation, their extensive coverage in Central America, and the network of correspondent relationships, which allows for great convenience for those of us located in other countries.’
‘The García & Bodán intellectual property team is extremely responsive and responds to requests at all times with the utmost diligence, professionalism and technical expertise.’
‘Regulatory knowledge that allows us to anticipate potential contingencies.’
Principaux clients
Grupo Pirámide
The Kraft Heinz Foods Company
Grupo Televisa de México
Grupo Lala de México
Crocs
Sky/DirecTV
Converse / All Star
Mattel
PedidosYa (Delivery Hero)
Depósito de Telas
Principaux dossiers
- Advised Mattel against copyright and trade mark infringement.
- Advised Ministry of Education of El Salvador on patent registration for a chemical agent for the treatment of Chagas disease.
- Advised Sky/DirecTV on trade mark litigation to defend the SKY brand.
Consortium Legal
Consortium Legal is looking after the portfolios of domestic, regional and multinational corporations. The trade mark protection and priority rights disputes across a range of sectors, but prominent among them are TMT and manufacturing. Chief among them is also the pharmaceutical industry, in which the group stands out for pharmaceutical registrations and sanitary registrations. Senior associate and practice co-head Francisco Medrano, who is at the forefront of many of the group’s trade mark enforcement matters, has significant trade mark protection expertise. When it comes to trade mark nullity and cancellations, fellow practice head Suzanne de Tablas is a key name to note.
Responsables de la pratique:
Francisco Medrano; Suzanne de Tablas
Les références
‘They resolve the doubts that arise and give us options to solve our problems.’
Principaux clients
Align – Heca
Colliers
Diana
CB Enterprise
Zodiac International Corporation
Banco Atlántida, Atlántida Capital, Gestora De Fondos De Inversión Atlántida Securities, Atlántida Vida
Digicel
The Aes Corporation
Banco Bilbao Vizcaya Argentaria
Zuffa
Luminova Pharma Corporation
Principaux dossiers
- Advising Banco Atlántida protection and launch of trade marks, including those employed within the realm of digital financial services and investment funds.
- Managing INSINCA’s trade marks, including brands such as Sincatex, Cavalier and Mónaco.
- Handling all aspects of Digicel’s IP portfolio, including registrations, renewals, opposition actions and appeals.
Central Law El Salvador
Lauded as a ‘multidisciplinary team of intellectual property management experts’, clients often turn to Central Law’s IP team due to its network of firms, including its base in El Salvador, to access expertise on entering the Salvadoran market, and handling their trade mark portfolios. This is specifically for trade mark registration, protection and strategic IP management, ensuring the company’s seamless expansion into the region. Sandra Cabezas, who is key for clients looking to branch out franchise, and is strong in litigation, oversees the group together with José Manuel Argüello, Fernando Argumedo, who was promoted to partner in 2025, and associate Elena de Sabata.
Responsables de la pratique:
Sandra Cabezas; José Manuel Argüello; Fernando Argumedo; Elena de Sabata
Les références
‘José Manuel Arguello provides a professional and very fast service.’
‘A multidisciplinary team of intellectual property management experts, focused on client needs, ready to collaborate at any time.’
‘Strong focus on the client’s present and future needs.’
Principaux clients
Grupo Cuantico
Compañía Farmacéutica MC
Global Garlic
NIU
Grupo Profarmaco
Faes Farma
Editorial Santillana
Mediproducts
Almacenes Vidri
Turrialva (foods)
Principaux dossiers
- Advised Grupo Profármaco on intellectual property strategy in El Salvador, an international pharmaceutical group headquartered in Barcelona, Spain, operating across Central America and the Caribbean.
- Advised Global Garlic on trade mark protection in El Salvador.
- Advised NIU on safeguarding its IP assets, enabling the company to provide efficient tools that foster financial inclusion and digital commerce in El Salvador.
Eproint
Eproint ‘provides customised strategies, integrating IP with commercial and regulatory aspects of the law’, predominantly acting in portfolio management and trade mark registration mandates for a range of leading multinational clients, particularly in the pharmaceutical industry. Experienced IP practitioner Edy Guadalupe Portal heads up the team, handling oppositions and trade mark protection. Portal is well supported by senior associate Rodrigo Velasco, who is lauded for efficient case management, and whose workload spans trade mark protection for large portfolios, but also patent prosecution cross-border projects in the Caribbean region.
Responsables de la pratique:
Edy Guadalupe Portal
Les références
‘The law firm in question has established itself in the field of intellectual property, thanks in large part to its outstanding team. Each attorney brings a unique combination of knowledge, experience and passion for their work, allowing them to offer high-quality, personalised service to their clients.’
‘For several years, they have handled a wide range of cases, always with an outstanding and meticulous approach. It is impressive how each team member dedicates themselves to thoroughly understanding their clients’ specific needs, providing innovative and effective solutions. This ability to adapt and customise is one of their greatest strengths.’
‘The team’s diverse approach and perspectives allow them to approach each case with a comprehensive and detailed vision.’
Principaux dossiers
- Advised On Clouds (CLOUDTEC) on the defence of their trade mark against similar trade mark registrations and finally gained for the trade mark CLOUDTEC to be declared a ‘well-known trade mark’ in the Salvadoran territory.
- Advising TAS Rights Management on the protection of the world-known trade mark TAYLOR SWIFT across Latin America.
Torres Legal
Noted for ‘technical knowledge, strong analytical skills and experience’, Torres Legal regularly provides trade mark filing advice, and advice on intellectual property enforcement. Rubén Rivas, head of the firm’s dispute resolution practice, is well versed in contentious IP proceedings, notably potential trade mark infringement by third parties, and co-leads the team with associate Paola Lambert. Lambert’s broad range of expertise extends to copyright protection and patent advice, and is well-placed to advise clients on full IP portfolios. In addition, the group has strong regulatory expertise, ensuring that clients are up to date with new regulations in August 2024.
Responsables de la pratique:
Rubén Rivas; Paola Lambert
Les références
‘They’re a team with excellent communication and critical analysis skills. They’re persistent and diligent.’
‘He is a reliable, diligent, responsible, persevering and creative person.’
‘The team’s strengths and abilities include specialised technical knowledge, strong analytical skills, experience, professional ethics and efficiency.’
Principaux clients
Compañía Cervecera de Nicaragua
Supradev
AJE group
Food Partners – Tacos Hermanos
Inversiones Cerveceras Centroamericanas
Grupo Bolivar
Sivar Corp
Cooperativa de Cafetaleros de San Jose de la Majada
GTZ
Fulanos Sutanos y Menganos
Principaux dossiers
- Advising Compañía Cervecera de Nicaragua on the comprehensive and structured management of its global trade mark portfolio, ensuring seamless coordination and protection across multiple jurisdictions.
- Advised Grupo Bolívar on the management and protection of its trade mark portfolio.
- Advised GTZ investments, on the protection of its intellectual property rights against a competing entity using a similar distinctive sign.