Intellectual property in Paraguay

BKM | Berkemeyer

BKM | Berkemeyer stands out as one of the leading IP firms in Paraguay, representing global giants such as Amazon, Google, Walt Disney, Novartis and Coca-Cola. The practice excels in IP registration, litigation and enforcement, integrating legal tech and AI for cost-effective solutions. Hugo T. Berkemeyer provides exceptional legal counsel on the full range of IP matters. Marta Berkemeyer advises on IP protection, trade mark enforcement, patents and counterfeiting, while guiding brand launches and advertising campaigns. Barbara Dollstadt, head of IP litigation, has a strong track record securing trade mark rights for major brands. Jacqueline Querciola, head of the Patents Unit, represents clients ranging from sole inventors to Fortune 500 companies. Alexander Berkemeyer, leader of the trade mark team, advises on trade marks, copyrights and trade secrets, managing IP portfolios for Amazon and Inditex. Antonio Villa Berkemeyer is another key contact for trade mark work. The team also includes associates Lilian Lopez and Valeria Carron.

Responsables de la pratique:

Hugo T Berkemeyer; Marta Berkemeyer; Alex Berkemeyer; Barbara Dollstadt; Antonio Villa; Jacqueline Querciola; Lilian López; Valeria Carrón


Autres avocats clés:

Viviana Rolon; Jazmin Hamyu


Les références

‘Berkemeyer’s lawyers are aware of the local legislation, case law and doctrine.’

Berkemeyer’s lawyers have a good relationship with their clients and associates, work very closely with payments’ instructions, are updated regarding diversity, new technologies, are very kind and helpful.’

‘The team’s expertise is above average in relation to their deep knowledge of IP matters, local legislation and international treaties, prompt replies, robust and consistent analysis, constantly updated as regards IP matters, new software, diversity, always available to provide any information, especially Viviana Rolon.’

Principaux clients

Rolex


Delivery Hero


Nestle


Philip Morris


The Coca-Cola Company


The Walt Disney Company


Google


Amazon


Grupo Bimbo


Hugo Boss


Apple


Novartis


McDonalds


Unilever


Inditex


Bayer Aktiengesellschaft


Unilever IP Holdings


Principaux dossiers


  • Providing ongoing legal advice to Rolex on all IP+related issues in the Republic of Paraguay.
  • Providing ongoing advice to Nestec, a subsidiary of Nestlé SA, on Intellectual Property-related issues.
  • Providing ongoing legal advice to Mastercard on a wide range of IP issues in Paraguay, including trade mark filings, searches, renewals and litigation.

Ferrere

Ferrere’s intellectual property and regulatory affairs department is recognised for its outstanding expertise in advising both local and international clients on a wide array of IP and regulatory matters. The team handles trade mark, patent, design and domain name registry, as well as opposition work, litigation and IP rights transfers. It drafts licensing and franchise agreements, offers strategic IP planning and assists with M&A transactions and due diligence. Led by Néstor Loizaga and Montserrat Puente, the department excels in sectors such as telecoms, pharma, agribusiness, and tech, with a deep understanding of complex regulatory frameworks. Loizaga specialises in high-stakes dispute resolution and complex IP matters, while Puente is known for managing prestigious trade mark portfolios. Associates Cynthia Sanabria and Larisa Cabanellas also play vital roles; Sanabria is an expert in IP portfolios, patent and trade mark prosecution, and administrative defence, while Cabanellas advises on IP, copyright, and trade mark registration.

Responsables de la pratique:

Néstor Loizaga; Montserrat Puente


Autres avocats clés:

Cynthia Sanabria; Larisa Cabanellas


Les références

‘I have worked frequently with Montserrat Puente, and I not only appreciate her professionalism and wisdom, but also her cordiality at work, which provides pleasure and peace of mind.’

‘I would like to highlight Montserrat Puente. Her work is excellent, and she is always ready to help with her clients’ needs.’

‘Excellent disposition, commitment to responses. Proactive and providing visibility into different scenarios.’

Principaux clients

ENEX


UPL


La Caoba


Loveland Products


Rigo Trading


Limagrain


Gutis


Unicomer


Nutrien


Association A Todo Pulmón


Rádio e televisão Bandeirantes


Vet Plus Tangerine Group


Intelbras


CMPC


Sociedad Anónima Damm


Grupo Solid


Biocon


Blink Bioscience


British American Tobacco


DirecTV


Indel


Shein


Bitmain Technologies


Binance


The Hoff Brand


Viñedo Emiliana


Smart Fit


Prime Health


Agri Terra


BFL Metal Production


Disney


IHG


Agri Terra


Vivara Participações


Access One


American Airlines


MentorMate


Stetara Labs


Nobel do Brasil


Principaux dossiers


  • Filed cancellation actions before the judiciary for non-use against all ECOLAC trade mark registrations in classes 30 and 29 as a result of the oppositions filed by Cooperativa de productores de leche “La Holanda” LTDA.
  • Assisted Grupo Solid in the prosecution of its trade mark applications, obtained the abandonment of obstacle precedents, and successfully overcame the oppositions that were filed by third parties against trade marks like in the case of “P PALETA”.

Mersán Abogados

Mersán Abogados is renowned for its strong client relationships, with a growing roster that includes British American Tobacco, Itaú Unibanco S.A. and Microsoft. The practice offers a comprehensive range of IP services, including advertising law, digital law and regulatory compliance. Co-leader Hugo Mersán, a senior partner, is a leading IP expert with vast experience in litigation, anti-piracy and biotech matters, having previously advised the UN on Paraguayan IP law reform. Fellow co-leader Lorena Mersán specialises in IP, conflict resolution and corporate law. The team also includes associate and co-leader Liliana Rosanne Nolan, who focuses on patents, plant breeders’ rights and agro-business issues, reinforcing the firm’s expertise across diverse sectors.

Responsables de la pratique:

Hugo Mersan; Lorena Mersan; Liliana Nolan


Les références

‘Quick response.’

‘At all times we felt supported by the deep knowledge of the area and the personalised attention they provide us.’

‘Lorena Mersan and her team have extensive knowledge of the subject, which makes them stand out from other firms.’

Principaux clients

British American Tobacco


Basf


Sanofi


The Goodyear Tire & Rubber Company


Pernod Ricard


Itaú Unibanco


Millicom International Cellular


Microsoft Corporations


International Olympic Committee


Pierre Fabre


Pierre Balmain


Burger King Corporation


Lesaffre International


Christian Dior


3M Company


Calvín Klein Inc.


WD-40 Company


Lauro Raatz


CSL Behring


HanesBrands


Guess?


Agilent Technologies


Granja Avícola La Granja


Agrotec


Eno Bronstrup


Prada


Sancor Cooperativas Unidas Limitada


Target Brands, Inc.


Cepas Argentinas S.A.


Laura Ashley Limited


Vitol Holding


Westrock Packaging Systems


HP Hewlett Packard Group


Molino Asunceno Alberto Heilbrunn


Base Base


Altamira Group


Comité Olímpico Paraguayo


Principaux dossiers


Vouga Abogados

The intellectual property practice at Vouga Abogados has notable experience, particularly in patents for the pharma and agro-industrial sectors. Leveraging the firm’s regulatory affairs, data protection and IT law capabilities, the team provides advice on high-stakes litigation and strategic portfolio management. The group is co-led by Siegfried Vouga, a key contact for IP matters who has been instrumental in securing plant variety protections, managing complex litigation, and advising major pharma and agro-industrial companies. Fellow co-leader Laura Lezcano,  a senior associate, specialises in IP and regulatory law, advising global clients and defending high-profile corporations. Manuel Acevedo brings expertise in corporate, IP and regulatory law, guiding clients on contracts, data protection and IP prosecution. The team is further strengthened by associates Grecia Florentin, who specialises in IP administration, regulatory compliance and patent management, and Stephanie Medina, who focuses on trade marks, patents and pharma regulatory matters.

Responsables de la pratique:

Siegfried Vouga; Laura Lezcano


Autres avocats clés:

Manuel Acevedo; Grecia Florentin; Stephanie Medina; Rodrigo Fernandez


Les références

‘Excellent customer service. Thorough understanding of intellectual property laws.’

‘A firm with lawyers who are highly focused on client service, responsive, and pragmatic in their approach. They maintain excellent relationships with clients.’

‘Vouga Abogados stands out in the Paraguayan market for its solid intellectual property practice, offering comprehensive advice on the protection of intangible assets. The team is recognised for its professionalism and in-depth knowledge of the local market, positioning it as a leading firm in corporate and intellectual property law.’

Principaux clients

BYD Company Limited


Mosaic Fertilizantes Do Brasil


Luveck Medical Corporation


Continental Grain Company


Barenbrug


Chery Automobile


Prosegur Paraguay


Zhejiang Geely Holding Group


Whirpool Corporation


Alex


J.S.S. Tobacco


Paraguay Refrescos


De Heus Indústria e Comércio de Nutricao Animal


Wines & Spirits


Luiz Leonardos & Advogados


Bolsa de Valores y Productos de Asunción


Hijas de Feliciana de Fariña


Andermatt Group


Himalaya Global Holdings


Canela Patentes y Marcas


Principaux dossiers


  • Assisted Barenbrug in obtaining the National Register of Protected Cultivars (RNCP) for two plant varieties and advised on compliance with the National Register of Commercial Cultivars (RNCC) in Paraguay.|
  • Advised a global security services company on aligning personal data processing practices with Paraguayan regulations to strengthen its corporate privacy framework.
  • Advised BYD Company Limited on trade mark portfolio management.

Abente Stewart

The well-established intellectual property practice at Abente Stewart provides strategic advisory services and has recently further strengthened its trade marks department. The practice boasts an impressive client roster, including Johnson & Johnson, PepsiCo and Chevron Global Downstream. The team is co-led by Victor Abente Stewart, a seasoned expert who advises local and international clients on IP contracts, regulatory matters and litigation. Cecilia Abente Stewart, also co-leading the practice, is a specialist in industrial property, advertising, data protection and tech law issues. Associate Patricia Brun Moreno advises clients on infringement, unfair competition and administrative disputes. Moreno also co-leads alongside the others.

Responsables de la pratique:

Victor Abente Stewart; Cecilia Abente Stewart; Patricia Brun Moreno


Autres avocats clés:

Victor Abente Brun


Les références

‘Víctor and Cecilia Abente Stewart form an exceptional team at Abente Stewart Abogados. Víctor brings a solid strategic vision and a track record that guarantees trust and leadership in the practice, while Cecilia complements him with a modern, dynamic, and specialised perspective in key areas such as privacy, personal data, and copyright. Together, they reflect the perfect balance of experience and innovation, strengthening the firm’s position as a benchmark in intellectual property in Paraguay.’

‘It’s a very close-knit team with extensive knowledge of intellectual property laws in Paraguay. A key point is that they offer easy-to-use solutions tailored to their clients’ needs.’

‘I’ve worked with Víctor Abente, who is always available and offers innovative solutions in the field of intellectual property. I believe that his approachability and direct approach to service distinguish him.’

Principaux clients

Johnson & Johnson


Kenvue


Pepsico


Reckitt Benckiser


Boehringer Ingelheim Pharma


Teva Pharmaceuticals


Chevron Global Downstream


Principaux dossiers


  • Defended Reckitt Benckiser LLC’s trade mark application for Lysol and Design on a contentious administrative action filed by Johnson & Son based on its Lysoform trade mark.
  • Represented Corporación de Radio y Television Española, S.A.’s in bringing a contentious administrative action to defend its trade mark application for 24H TVE from an opposition brought by Televisión Cerro Corá S.A. based on its trade mark 24 Horas TV Cerro Cora.
  • Represented PepsiCo de Argentina S.R.L. in a contentious administrative action against Compagnie Gervais Danone’s trade mark application for Danix, based on Pepsico’s trade mark Manix.

Cervieri Monsuárez

Cervieri Monsuárez is a full-service firm specialising in intellectual property rights and brand protection. With offices across Latin America and the Caribbean, the practice excels in trade mark and patent filings, enforcement, anti-counterfeiting and data protection matters, representing household brands such as Chanel, Puma and Nike. Lorena Sosa brings extensive IP expertise, while Andrea Casales is another key figure in the team. Carlos Pavón plays a crucial role in IP litigation, with Giovanna Milessi and Lilian Marecos focusing on anti-counterfeiting and IP prosecution, respectively. Martha Arregui’s expertise is also noteworthy.

Autres avocats clés:

Lorena Sosa; Giovanna Milessi; Andrea Casales; Carlos Pavón; Martha Arregui; Lilian Marecos


Les références

‘Cervieri Monsuarez has extensive experience in business and intellectual property matters, as well as a team with strong cultural intelligence skills to serve clients from other countries.’

‘The intellectual property attorneys at this firm are helpful and available to answer questions and respond to requests via email, phone, and WhatsApp. They give us the confidence that we can count on them. Among their notables is attorney Carlos Pavón.’

‘They are good lawyers and have spent a long time trying to obtain decisions from the authorities in countries where it is very difficult to obtain a ruling. They do everything possible to meet the company’s needs and dedicate their time to our requests.’

Principaux clients

Puma


Under Armour


Crocs


Adidas


Sporloisirs


The Polo/Lauren Company


Nike Innovate


Tommy Hilfiger Licensing


Chapter 4 Corp DBA Supreme


Dc Comics


Guccio Gucci


Gianni Versace


Chanel


New Era Cap


Schaeffler Technologies


OPI Products


Funko


Spin Master


Teledeportes Paraguay


Parfums Christian Dior


Principaux dossiers


Olmedo Abogados

Olmedo Abogados‘ IP department specialises in trade mark filings, patent registrations and strategic legal counsel for intellectual property matters. Its expertise spans trade mark protection, patent filings – particularly in the pharma sector – and IP strategy development. Co-leader José Ignacio Olmedo is a highly experienced lawyer with a practice spanning corporate law, competition, arbitration and foreign investments. He has a strong track record in high-stakes disputes and cross-border transactions, advising multinational corporations and investors. Co-leader Sebastián Olmedo, head of the credit recovery department, acts for top banks, financial institutions and corporations. Also co-leading is associate Adriana Quiñonez, who specialises in patents, industrial designs and copyrights, advising on confidentiality contracts, trade secrets, franchises and licensing agreements.

Responsables de la pratique:

Adriana Quiñonez; Sebastian Olmedo; Jose Ignacio Olmedo


Les références

‘The cases we have worked on together have been varied, ranging from trade mark processing to cases that have involved greater complexity and multidisciplinary collaboration.’

‘Personalised attention, excellent communication.’

Principaux clients

Caffeine Army Industria De Alimentos


Galenicum Vitae


Del Monte Foods


Sociedad Estatal Loterías Y Apuestas Del Estado


Esteve Pharmaceuticals


Atlantica Agricola


Curiara Financial Services


Principaux dossiers


  • Advised Galenicum Vitae, S.L.U., a Spanish pharma company, with the registration of several new trade marks.
  • Advised Del Monte Foods, Inc. with the registration of several new trade marks.

Peroni Sosa Tellechea Burt & Narvaja

Peroni Sosa Tellechea Burt & Narvaja’s intellectual property department provides expert legal support on trade marks, patents, utility models and licensing matters. Led by renowned practitioners Elba Britez de Ortiz, Juan Ortiz Britez and Nadine Peroni, the team advises both local and international businesses on protecting their intellectual assets. In the past year, the department has managed UENO BANK’s trade mark portfolio, overseen Eurofarma’s IP matters and secured key litigation wins for AmBev and Toy Cantando SAS. It has also successfully obtained patent registrations, further solidifying its expertise. Britez de Ortiz has extensive experience and has recently led major trade mark opposition cases. Ortiz Britez has spearheaded anti-counterfeiting efforts involving Starbucks’ trade marks. Peroni has been instrumental in patent grants.

Responsables de la pratique:

Elba Britez de Ortiz; Juan Ortiz Britez; Nadine Peroni


Principaux dossiers