Intellectual property in Uruguay

Cervieri Monsuárez

Cervieri Monsuárez‘s intellectual property department is a leading force in Uruguay, renowned for its expertise and comprehensive approach to IP protection. With a team of highly skilled professionals, the practice provides legal and technological support across trade marks, patents, copyrights and anti-counterfeiting. It is widely recognised for tackling counterfeit products, offering tailored advice to both private and public entities. It also boasts an impressive client roster such as Vans, Rubik and Yuzu. Leading its efforts is trailblazer Virginia Cervieri, a specialist in trademark and anti-piracy law, and a certified trade mark agent. Natalia Paladino, also a practice head, is a certified industrial property agent. Anabel Frachia leads the regional anti-counterfeiting efforts, specialising in advising fashion and retail clients in Uruguay. Associate Lucía Cantera, also a leader of the department, is recognised for her deep expertise in IP matters, particularly anti-counterfeiting.

Responsables de la pratique:

Virginia Cervieri; Natalia Paladino; Anabel Frachia; Lucía Cantera


Les références

‘We have had the opportunity to collaborate with Cervieri Uruguay, and we can highlight its excellence in the field of commercial law and intellectual property in Latin America. Its team combines a strategic vision with in-depth regulatory knowledge, providing advice to clients across different sectors and offering tailored solutions to complex legal challenges.’

‘What distinguishes Cervieri Monsuárez is its deep legal and technical knowledge of intellectual property, which allows it to resolve complex cases effectively and strategically. Its proactive approach and use of advanced technology set it apart in the sector. We especially highlight Virginia Cervieri and Natalia Paladino, who have demonstrated remarkable responsiveness, precision and leadership in the protection of intangible assets.’

‘It is about the team and its leaders: Virginia and Natalia. They deliver, always.’

Principaux clients

Alcon


Vans


Rubik


Mary Kay


Smiley


Yuzu


MGA


Aiwa


Cipriani Group


Procter & Gamble


Principaux dossiers


Ferrere

Ferrere offers comprehensive legal support across all areas of IP, from registration to litigation. It has specialised expertise in trade marks, patents, copyright and IP-related disputes, serving clients across a wide range of industries. It is involved in some of Uruguay’s most complex IP disputes, including landmark cases in copyright, trade marks and patents. It has developed strong industry expertise in pharma, entertainment and tech, advising major global companies such as Meta, Equifax and Uber. It is led by Agustín Mayer, who specialises in patents, particularly pharmaceutical product patents, and has deep expertise in pharma regulation. Martín Pesce is a leading figure in IP, data privacy and tech, advising clients such as Meta, Google and Microsoft on data protection in Uruguay. Alejandro Alterwain leads key cases, including Supreme Court litigation, and advises major clients like CMPC and DIRECTV. He also specialises in antitrust and is currently defending Vertex’s patent in Uruguay’s first compulsory licence case.

Responsables de la pratique:

Agustín Mayer


Autres avocats clés:

Alejandro Alterwain; Martín Pesce; María Eugenia Contreras


Les références

‘Ferrere’s lawyers stand out for their highly technical approach, their ongoing training, and their ability to solve complex problems with innovative solutions. They differentiate themselves from their competitors through their teamwork skills, their access to up-to-date information on regulations and global trends, and their proactive approach to anticipating client needs.’

‘The Ferrere team is a benchmark in Uruguay in intellectual property and data privacy matters. It boasts distinguished professionals such as Martin Pesce, among others. What makes it unique is that, in addition to being distinguished in external consulting, they always have a business perspective on the issues at hand.’

‘It stands out from its competitors due to its technical depth and subject matter expertise. In our case, our core business focuses on issues related to intellectual property and data privacy, so it’s vitally important to have the Ferrere team assist us with each and every one of our needs.’

Principaux clients

Bayer


META Platform


Chery Automobile


CMPC- Softys


Continental


Directv


H&M


Haribo


NBA


Starwoods


STIHL


Abercrombie & Fitch


Issey Miyake


NIO (ANHUI) Holding


Oddity Tech


Equifax


Vertex


FNC


Uber


Vivara Participações


Vrio


Tbn Logística y Operaciones Portuaria


Aston Martin Lagonda Limited


Scanntech


Omni United


Dufry International


Pernod Ricard


Guangzhou Kdt Machinery


Adk Emotions


Emma Lewisham


GrandAri


Principaux dossiers


  • Represented Aston Martin Lagonda Limited in an opposition against a third party’s trade mark application, based on the registration of a well-known trade mark (its “wings” device mark).
  • Advising Cimarrón on the production of several series for Amazon and other platforms.
  • Represented Big Bang in an opposition against trade mark application for « PETLZ, » citing unfair competition and the well-known status of the mark and defended the trade mark application of Big Bang.

Fischer Abogados

Fischer Abogados has a strong focus on IP and litigation, representing major international clients including Coca-Cola and Subway. The firm is known for its expertise in regulatory issues, particularly where law intersects with emerging tech such as AI, data protection, blockchain and digital innovation. With a team experienced in both domestic and cross-border matters, it advises a diverse client base ranging from start-ups to public sector bodies. Practice head Gustavo Fischer is recommended for his advisory work on tech-related regulation. Mercedes Castells brings extensive expertise in copyright, TMT, and privacy matters, with a strong record in litigation, especially across audiovisual and digital rights sectors. Federico Fischer Castells is noted for his international IP and entertainment law work.

Responsables de la pratique:

Gustavo Fischer; Mercedes Castells; Federico Fischer Castells


Les références

‘The service is always very agile and dynamic.’

‘Great knowledge of the business.’

‘The strong point is the technical and legal component of the advice. A deep understanding of the details, nuances, and scenarios of each case.’

Principaux clients

UPM Kymmene Corporation


The Coca-Cola Company


Accor


Subway


Scotiabank


Caterpillar


Novartis


NBC Universal Media


Mattel


Honda Motor


Principaux dossiers


Cikato Lawyers - Intellectual Property

Cikato Lawyers - Intellectual Property is a highly regarded IP boutique with a dedicated anti-counterfeiting department. With expertise spanning advertising, corporate and entertainment law, it provides exceptional legal support to leading multinational, regional and national companies. boasting an impressive client roster such as Ronson Latin America. Practice head Mauro Marin is an expert in entertainment and copyright law. Also co-leading is Matias Cikato, who specialises in trade mark law and regulatory litigation. Fellow co-leader Diego Chijane heads the firm's prosecution and administrative conflict group.

Responsables de la pratique:

Mauro Marin; Matias Cikato; Diego Chijane


Principaux clients

Philip Morris


Christian Louboutin


Laboratorio Baliarda


Inditex


Audi – Volkswagen Uruguay (Grupo Lestido)


Establecimiento Juanico


Grupo Altius


IFPI


Elzaburu


ANCAP


Principaux dossiers


  • Represented Ronson Latin America in a case for an alleged untimely termination of the commercial relationship with a previous distributor.

Dentons Jiménez de Aréchaga

The intellectual property department at Dentons Jiménez de Aréchaga offers advice across the range of IP protection and management issues, particularly in rapidly evolving tech sectors. With significant experience advising global corporations, the practice provides expert guidance on emerging issues such as AI, blockchain and digital transformation. Practice head Héctor B. Viana focuses on intellectual property, specialising in copyright, data protection, and tech-related IP matters. Senior associate Mariana Lartigau advises on trade marks, due diligence, copyrights, patents and trade secrets, with extensive experience in managing IP risks and high-profile transactions. Associate Lucía Aguerre specialises in trade secrets, IP and unfair competition issues.

Responsables de la pratique:

Hector B. Viana


Autres avocats clés:

Mariana Lartigau; Lucía Aguerre


Les références

‘Knowledge and personalised attention.’

‘Proactivity, results-oriented, interest in providing solutions.’

‘We’ve had the opportunity to work with Lucía Aguerre. We appreciate her proactivity, solid knowledge of the field, constant follow-up on issues, and interest in keeping the company informed of the status of each issue.’

Principaux clients

Google


Amazon


Disney


TikTok


Meta


Adidas


Volkswagen


Genacol


Lemon Cash


DLF Seeds


Nexzur


Quantik


Ceaosa


Soldo Hnos


Roku


TravelOz


Principaux dossiers


  • Assisted TikTok on IP and privacy compliance for development and launching of features and products on its platforms.
  • Assisted Meta on privacy matters, including advice on cookies, sensitive data, biometric data requirements and automated decision making and biometric.
  • Representing Genacol and MVD in a lawsuit filed against InnovaPharma, the former distributor of Genacol products in the country.

ClarkeModet

ClarkeModet offers a comprehensive range of intellectual property services, including IP filing, prosecution and maintenance for trade marks, patents and designs, alongside IP litigation. The practice also provides technical translations, regulatory compliance, and strategic consulting. Practice co-head Fabiana Penades advises both national and international clients. Associates Mariana Mansilla and Milena Badalamenti also co-lead the team. Mansilla has expertise in patent formalities and sworn translations of IP documents, while Badalamenti specialises in trade mark prosecution.

Responsables de la pratique:

Fabiana Penadés;  Mariana Mansilla; Milena Badalamenti


Principaux clients

Diamaler


Principaux dossiers


Guyer & Regules

The IP team at Guyer & Regules advises across all areas of IP, tech law and data privacy. The team assists clients with the protection, enforcement and commercial use of trade marks, patents, copyright and software. Its work often involves complex transactions, including M&A and licensing agreements, with a particular focus on the tech, media and financial sectors. It also regularly advises on data protection compliance for multinational organisations. The group works closely with other practice areas, allowing for a multidisciplinary approach to both contentious and non-contentious matters. Practice head Javier Berdaguer is widely respected for his experience in sophisticated IP issues. Associate Frangina Miñoz advises on IP rights, advertising and privacy law, and has played a key role in several transactions involving significant IP portfolios and regulatory considerations.

Responsables de la pratique:

Javier Berdaguer


Autres avocats clés:

Frangina Miñoz


Les références

‘Guyer & Regules is a firm comprised of highly specialised professionals in various fields, providing comprehensive advice on specific problems. In particular, the advice provided by its intellectual property specialists is excellent. Focused on preventive and practical problem resolution, Guyer stands out among Uruguayan law firms for the efficiency and level of detail of its advice.’

‘The firm boasts professionals of the caliber of Javier Berdaguer, one of Uruguay’s most renowned intellectual property specialists.’

Principaux clients

Ever Pass


In Switch


Banco Itaú – Handy


Martex – Penguin


Meli Uruguay


Minerva


Mutual Uruguaya Jugadores


Ikusi


Magna Motors


Nodum


Porto Fino Capital


Principaux dossiers


  • Assisted Brazilian banking giant Banco Itaú to acquire shares in Uruguayan fintech Handy.