With an established reputation in the TMT and IP field, the team at Lex Law Offices provides strong trade mark and IP-focused advice to its clients. The team is led by the trio of Erla S. Árnadóttir, Lára Herborg Ólafsdóttir, and María Kristjánsdóttir. Árnadóttir provides skilful advice on the preparation of agreements regarding the use of IP, Ólafsdóttir brings specialism in guiding clients through various IT matters, including contract preparation and audits, and Kristjánsdóttir is a skilled trade mark lawyer, managing partner of GH IP, a subsidiary of the firm.
TMT and IP in Iceland
Lex Law Offices
Responsables de la pratique:
Erla S. Árnadóttir; Lára Herborg Ólafsdóttir; María Kristjánsdóttir
Les références
‘Lex is responsive and knowledgeable. They are good people to work with.’
‘Erla S. Árnadóttir is my go-to partner.’
‘María Kristjánsdóttir is a standout attorney. Her advice is honest, to the point and her persuasion skills are excellent. Her firm communicates updates promptly and clearly.’
Principaux clients
Reykjavik Energy and subsidiaries
Treble Technologies ehf.
Wolt Enterprises Oy
Viking Outdoor Footwear AS
BetterYou Limited
Imperial Tobacco Limited
Keystrike LLC. and Keystrike ehf.
Arion bank
Sjóvá Almennar tryggingar
Akademias
The Directorate of Immigration
SÝN
ELVA Golf
Reykjavíkurborg
Greenfit
Aska Studios
The Center for Education and School Services
Principaux dossiers
- Advised Arion bank on regulatory compliance in relation to the forthcoming EU Artificial Intelligence Act.
- Represented Wolt Enterprises Oy in a case before the ISIPO.
- Advised Reykjavíkurborg on data protection compliance in the education sector.
LOGOS
LOGOS is home to a strong TMT and IP team, headed by Hjördís Halldórsdóttir, who has practiced before the Supreme Court and is a seasoned expert in the space. The firm's work involves both contentious and non-contentious matters in tech and intellectual property, and includes, for example, a recent, precedent-setting matter involving data protection and scientific research. Bringing her strong intellectual property experience, Áslaug Björgvinsdóttir bolsters the team’s strengths, as does Ýr Sigurðardóttir, who regularly advises on a variety of cases.
Responsables de la pratique:
Hjördís Halldórsdóttir
Autres avocats clés:
Áslaug Björgvinsdóttir; Ýr Sigurðardóttir
Les références
‘The team at LOGOS distinguishes itself through its innovative approach to cross-sectoral data protection matters, delivering practical solutions to complex challenges. Our experience is of a practice committed to collaborative and collegiate working, who are extremely responsive and client-oriented, with deep sector specialisation.’
‘Hjördís Halldórsdóttir stands out through her commitment to collaborative professionalism and her excellence in delivering clear, comprehensive and well-reasoned legal advice. In our experience, Hjördís combines deep sectoral knowledge with legal ability, consistently delivering pragmatic solutions that align with clients’ business objectives.’
‘The LOGOS team stands out for its deep sector expertise, commercial understanding, and collaborative approach. What makes this practice unique is the combination of technical insight—particularly in technology, telecoms, data protection, and intellectual property—with a strong awareness of practical business realities. The lawyers are not only highly knowledgeable in the legal frameworks but also have a clear understanding of how technology and innovation actually operate in practice. Potential clients would value the Logos team’s ability to handle complex, cross-border mandates and its responsiveness and pragmatism.’
Principaux clients
Arion Bank hf.
Bayer Intellectual Property GmbH
CCP hf.
Eimskip Island ehf.
Helix Health ehf.
The Icelandic Visual Art Copyright Association
Kerecis ehf.
Landsnet hf.
LSR – the Pension Fund for the Icelandic State Employees
Marel hf.
Ofar ehf.
Olgerdin Egill Skallagrimsson hf.
Origo ehf.
Sensa hf.
Sigur Ros
Siminn hf.
Verne Holding ehf.
Principaux dossiers
- Acted on behalf of Kerecis ehf. in relation to a transaction with Coloplast A/S, including on IP and data protection matters.
- Represents The National University Hospital of Iceland on a case concerning data protection and scientific research.
- Acted on behalf of Siminn hf. in relation to the acquisition of Noona Iceland ehf., including on IP and data protection matters.
Réttur – Adalsteinsson & Partners
Providing strong support to its clients, the TMT and IP team at Réttur – Adalsteinsson & Partners has experienced handling a variety of matters, including copyright cases, retransmission rights, and contract negotiations related to IP rights. Practice head Sigurður Örn Hilmarsson continues to bring his expertise in IP and advises on the full range of cases the firm handles, focusing on trade marks and copyright. Supporting him in the team, Alexander Hafþórsson specializes in copyright law, in addition to his strengths in commercial law and disputes.
Responsables de la pratique:
Sigurður Örn Hilmarsson
Autres avocats clés:
Alexander Hafþórsson
Les références
‘They are specialised in the field of IP and artist agreements.’
‘They are down to earth, friendly, fair, and they have sympathy with the rights of their clients.’
Principaux clients
The Writer’s Association (RSÍ)
Tintinimaginatio S.A. (Berenboom & Associés (SC RL))
Ragnar Jónasson
Hagþenkir (the Association of Icelandic Non-Fiction Writers)
The Icelandic Dramatists Union (Félag leikskálda og handritshöfunda)
Icelandic Symphonic Orchestra
Federation of Icelandic Artists (Bandalag íslenskra listamanna, BÍL)
Andri Snær Magnason
Reykjavík City Theatre
Agilmark Trade Mark S.L.
Mývatnsstofa ehf.
Principaux dossiers
- Advising the Icelandic Writers’ Association on ongoing disputes over cable payment allocations for retransmission rights.
- Advised Tintinimaginatio S.A. on halting the distribution and sale of counterfeit products based on a famous comic book series, securing copyright protection and pursuing damages.
- Represented bestselling author Ragnar Jónasson on multiple film and television option and purchase agreements, including deals with US producers, Warner Bros. Deutschland, and Scott Free Productions.
Sigurjónsson & Thor ehf.
Sigurjónsson & Thor ehf. remains a specialist trade mark firm providing strong advice to its clients, who include major tech companies and international corporations. The team is led by Magnús Haukur Magnússon, a Supreme Court attorney with longstanding experience in the field, Valborg Kjartansdóttir, an IP specialist with clients across a range of industries, and Magnús Hrafn Magnússon, who is skilled in handling trade mark litigation at all stages and in both domestic and cross-border situations.
Responsables de la pratique:
Magnús Haukur Magnússon; Valborg Kjartansdóttir; Magnús Hrafn Magnússon
Les références
‘Sigurjónsson & Thor ehf. is a highly reliable and powerful law firm, recognized for its thorough and dedicated approach to every case it handles. The firm’s practice is defined by a deep commitment to following through on all matters with precision, integrity, and strategic insight. Clients value them for its consistency, trustworthiness, and ability to deliver practical and effective legal solutions.’
‘Magnús Hrafn Magnússon stands out as an outstanding lawyer whose professionalism, expertise, and attention to detail exemplify the high standards of the firm. His leadership and client-focused approach contribute greatly to the firm’s reputation for excellence.’
‘As an international associate of the firm, I appreciated our persistent collaboration and care of our common client’s needs.’
Principaux clients
Apple Inc.
Meta Platforms Inc.
PepsiCo Inc.
The Walt Disney Company
Paramount Global
Mars Inc.
Universal Music Group
CCP ehf.
Drífa ehf.
Fédération Internationale de Football Association (FIFA)
Pacific Market International, LLC
Lizzo, LLC
Microsoft Corporation
Principaux dossiers
- Assisted Zoom Communications, Inc. in an opposition case before the ISIPO, protecting the trade mark ZOOM.
- Assisted Pacific Market International, LLC in an opposition case before the ISIPO, protecting the trade mark STANLEY.
- Assisted TWCC Holding, LLC in overcoming an absolute grounds refusal for the trade mark The Weather Channel (design) before the ISIPO.
ADVEL Attorneys at Law
Led by practice head Stefan Þór Ingimarsson, the TMT and IP team at ADVEL Attorneys at Law focuses its attention on trade mark registration and portfolio management. Stefan brings, alongside his skills in this field, strong expertise in corporate, M&A, and insurance law, and has a wealth of experience in domestic and cross-border work. Other members of the firm who assist include Árni Freyr Árnason, who leverages his skills in dispute resolution, and Dóra Sif Tynes, an expert in EEA and European law.
Responsables de la pratique:
Stefán Þór Ingimarsson
Autres avocats clés:
Árni Freyr Árnason; Dóra Sif Tynes
Principaux clients
Advania Group
atNorth Group
Rekstrarfelag 10-11
RV Unique Aps
BBA//Fjeldco
At BBA//Fjeldco, the TMT and IP team handles a variety of work, such as data centre financing and IP and data protection matters related to major mergers in the retail space, for clients including major financial institutions and tech companies. Practice head Hafliði Kristján Lárusson draws on his strong international experience to provide specialised advice, and is regularly supported by Elínborg Jónsdóttir, who brings further experience in data protection and in dispute resolution.
Responsables de la pratique:
Hafliði Kristján Lárusson
Autres avocats clés:
Elínborg Jónsdóttir
Les références
‘Very responsive and competent.’
Principaux clients
Alfa Framtak ehf.
Crusoe Energy Systems
Kvika
SKEL fjárfestingafélag hf.
Principaux dossiers
- Advised investment company SKEL fjárfestingafélag hf. on the recent merger of retail chains Samkaup and Atlaga (formerly Heimkaup), providing comprehensive advice on all intellectual property data protection matters.
- Advised Origo on the sale of fintech company Applicon and SAP business and banking solution to the Pearl Group.
- Advised Crusoe Energy Systems LLC in relation to all Icelandic law matters, tax implications and negotiating Icelandic law security documents in relation to the financing of GPU servers to be installed in a data centre in Iceland.