Marval O’Farrell Mairal advises a wide range of domestic and international companies on consumer protection and unfair trading regulations relating to false advertising claims, defective product liability, and data protection. Clients rely on the firm’s deep bench of lawyers for representation in individual and class actions before administrative bodies such as the Argentine Consumer Protection Agency, and in mediation, arbitration, and judicial proceedings. In cases of unsafe commercial products, the practice oversees the voluntary product recall process and any criminal litigation. The practice is led by Leandro Castelli, Fernando Montes De Oca and Facundo Viel Temperley, who all litigate product liability claims involving product recalls and personal injuries across the automotive, tobacco and tech industries. The senior bench is completed by Alejo Gascón, who was raised to the partnership in August 2025 and primarily advises on product regulatory matters and fintech-related litigation. Key support is provided by a substantial roster of associates, including seniors Gabriela Dibble (a civil and procedural law specialist who litigates claims involving consumer legislation) and María Canullo, and intermediate María José Nieto Lamas, who also assists with individual and class action defective-product liability claims in the civil and commercial courts. Associates Lorena Cozzarin and Maria Cecilia Mas left the firm in 2024.

Abeledo Gottheil Abogados represents automotive and oil and gas giants regarding consumer claims filed before local Bureaus of Consumer Protection and other administrative bodies. Its litigious skill extends to individual and collective judicial action filed in multiple jurisdictions. The practice is well equipped to deal with alleged breaches of contract, abusive clauses, misleading labelling and advertising, data privacy, industry-specific safety conditions, and product liability claims. On the advisory side, the team reviews and prepares documents between service providers and consumers, including user agreements, terms and conditions, and advertising disclaimers to mitigate compliance failures. The department is headed up by Federico Osvaldo Valiño and Rodrigo Blas Hernández, who assist with defective product recalls and liability claims, and Natalia Soledad Vannucci, who advises on federal consumer legislation, fair trading standards, and data protection compliance.

Beccar Varela advises large banks and financial institutions on compliance with consumer protection legislation and industry-specific requirements. All practitioners within the department also sit within the dispute resolution team, making the firm a popular choice for class actions brought by consumer associations. These claims often concern false advertising, unfair trade practices, and product liability issues. Department co-heads Gonzalo García Delatour and Federico Sosa advise on class action litigation and also handle the drafting of commercial agreements, including distribution and sales representative contracts. Other noteworthy practitioners include Ignacio Flores, who is skilled in mediation, arbitration and litigation proceedings involving product liability. At the associate level, Victoria Rabasa advises social media companies on data protection and privacy, Rocío Alejandra Labán defends banks and insurance companies pursued for reimbursements and punitive damages, and Sofía Deferrari represents internet intermediaries in domestic and international arbitrations.

Praised for being ‘always attentive to the client’s requirements’, O'Farrell is a popular destination for major companies, such as Ford, Nokia and Turkish Airlines, seeking advice on the application of consumer protection law to advertising, contracts, commercial loyalty, industry-specific regulations, and e-commerce matters. On the contentious side, the team is well placed to assist with consumer hearings, arbitrations, and class action lawsuits before federal and local courts. The practice is led by Jorge Muratorio, who provides counsel on consumer contracts, regulatory frameworks, and commercial data protection. Fellow co-head Pilar Magallanes advises on product recalls and claims before consumer administrative authorities. Key support is offered by associate María Sol Acuña, who keeps clients up-to-date on changes to consumer regulations.

Pérez Alati, Grondona, Benites & Arntsen displays ‘efficiency’ in representing insurance, tech, and automotive companies in claims filed by customers within Consumer Protection agencies worldwide. The issues in dispute often include alleged vehicle accidents, the absence of contracts and warranty coverage, substandard repairs, and poor service. The team also provides general advice on consumer protection and product liability when businesses launch new products, advertising campaigns and contests. Clients also rely on the firm when assessing whether to initiate recall campaigns upon detecting anomalies in its products; if a recall is necessary, the team assists with submissions to the enforcement authority and manages related media scrutiny. The practice is led by consumer protection and advertising specialists Luis Barry and María Carolina Abdelnabe Vila, who are also knowledgeable of competition and data protection law. Associate Sonia Del Regno is well-versed in consumer, fair trade and competition issues.

With a wealth of experience in individual and consumer class actions initiated by consumer associations, Bomchil advises major international clients on consumer protection regulations and fair trading practices, while also handling the drafting and review of commercial contracts and terms and conditions. The practice is led by Melisa Romero and Martín Torres Girotti, who also co-head the dispute resolution and health and life sciences departments. They are supported by associates Clara Goenaga, who handles consumer claims relating to manufacturing defects and breach of sale contracts, and María Victoria Casale, who is involved in class actions involving Argentine financial consumer rights.

Brons & Salas is known for its litigious prowess in defending confectionery, vehicle, and tobacco businesses in consumer and product liability claims. The practice is led by Pablo Daniel Brusco, who brings extensive experience in litigation and in securing out-of-court settlements. Administrative and regulatory litigator Sebastián Alvarez and associates Mariana Laura Sierra and Virginia Gonzalez are routinely involved in consumer and product liability actions.

Operating within the firm’s litigation, international arbitration and bankruptcy department, Bruchou & Funes de Rioja‘s consumer law practice advises companies on a range of consumer-related matters, including product recalls, submissions to administrative authorities, and coordinating filings across relevant jurisdictions. In cases of alleged consumer protection breaches, the team assists with out-of-court settlements and provides defence representation in pre-judicial hearings and judicial proceedings. Litigation, arbitration, and bankruptcy specialist Carlos María Rotman heads up the department, with Martín Beretervide providing further senior-level expertise. Francisco Camauer is similarly experienced and also leads the firm’s corporate conflict platform.

Cerolini & Ferrari Abogados assists clients across financial services, tourism and retail on consumer protection rules relating to advertising, marketing, pricing, and payment methods. The practice helps companies mitigate potential disputes through comprehensive training to reduce the risk of class actions and develop robust defence strategies when consumer associations initiate preliminary measures or legal proceedings. Practice head Matias Ferrari represents companies named in lawsuits and class actions for alleged contractual and consumer law breaches. Additional support is provided by senior associates Cecilia Massone, Cynthia Purgart and Lorena Quiroz, all of whom are experienced in consumer lawsuits.

Nicholson y Cano Abogados defends clients in the tourism, automotive, and e-commerce industries against consumer claims and regulatory challenges. The practitioners manage out-of-court settlements, administrative hearings, and judicial litigation. The practice is led by the ‘excellent and professional’ Naldo Dasso, who concentrates on individual claims in administrative courts, and Juan Manuel Sampietro, who is involved in class action lawsuits.

Richards, Cardinal, Tützer, Zabala & Zaefferer supports clients in the technology, e-commerce, food, and financial services sectors on a broad range of consumer law matters, including handling defence complaints, overseeing product launches and recalls, ensuring compliance with labelling and advertising regulations, and drafting consumer contracts. The practice is co-led by Víctor San Miguel, noted for his experience in individual and class action cases, and Damián Navarro, an administrative law expert who advises on consumer law issues related to product marketing, labelling, and launches.

Tanoira Cassagne Abogados’ team advises clients from a wide range of sectors on drafting terms and conditions, advertising and commercial claims, extended warranties, product liability and recalls, as well as food and drug labelling compliance. The practice is led by Francisco Rondoletti, who specialises in competition, consumer protection, and trade law, and litigator Juan Martín de la Vega.

ZBV Abogados actively defends businesses in class actions where nullity declarations, punitive damages and other remedies are sought. Practice head Rodrigo Bustingorry stands out for his ‘availability, professionalism and versatility’ – he is also in charge of the dispute resolution department and oversees many negotiations, arbitrations and litigations involving consumer claims. Semi-senior associate Clara Minieri handles similar cases in the commercial and civil courts.