Bustamante Fabara stands out for its breadth of competition and antitrust law expertise, covering the full array of merger control matters, regulatory challenges with the competition authority and antitrust investigations, as well as monopoly and abuse of dominance cases. The group has a wealth of experience in merger control, an area of focus for José Rafael Bustamante C, and the team often operates in tandem with the firm’s M&A department on such matters. Bustamente leads the team together with María Rosa Fabara Vera and Diego Ramírez. Vera is noted for her extensive knowledge of the Ecuadorian competition law framework and relationships with competition law authorities, while director Daniel Castelo is strong in judicial appeals before antitrust authorities and regulatory authorities, which is also a strength of the wider group.
Competition and antitrust in Ecuador
Bustamante Fabara
Responsables de la pratique:
María Rosa Fabara Vera; José Rafael Bustamante C.
Les références
‘Timely and specialised attention in the field, working comprehensively with other areas of the firm to provide a comprehensive legal strategy and advice that addresses the client’s needs from every possible technical and legal perspective.’
‘The client’s critical thinking and business acumen, considering business needs and aligning them with the legal strategy. Daniel Castelo’s extensive technical and specialised knowledge of the subject matter stands out.’
‘The firm is characterised by its excellent professional level, in-depth knowledge of the issues, and anticipation of potential impacts, generating and suggesting innovative strategies in pursuit of optimal results.’
Principaux clients
Heineken Ecuador
Alicorp Inversiones – Grupo Romero
Primax Comercial
Seguros Equinoccial
Heineken Ecuador
Directv Ecuador C.
Hapag Lloyd AG
Pfizer Ireland Pharmaceutical
Pfizer
Chaide & Chaide
Distribuidora Colombina del Ecuador
Heineken Ecuador
ICESA
Tartan Oil
Sigmaec
Liberty Seguros Ecuador
Principaux dossiers
- Advising Heineken Ecuador on a complaint filed before the Antitrust Authority against Cervecería Nacional CN.
- Advising Primax Comercial on the merger clearance process for the acquisition of the Terpel business in Ecuador and Perú.
- Advising Seguros Equinoccial on a proposed merger with Ecuadorian insurance company Ecuatoriano Suiza.
CorralRosales
CorralRosales' vast experience in corporate matters and cross-border deals is a key element of its competition law practice, which advises on antitrust investigations, merger control, restrictive practices, abuse of dominance and cartel mandates. Xavier Rosales and Ana Samudio head up the team. Samudio often advises on matters in the technology and telecoms sectors and is active in proceedings at the administrative level. Rosales stands out for merger clearance processes and antitrust investigations, often representing clients in investigations in front of regional, national and international antitrust authorities. Clients regularly turn to Francisco Rosales for due diligence stemming from competition issues.
Responsables de la pratique:
Xavier Rosales; Ana Samudio
Les références
‘Ana Samudio and Xavier Rosales are the best lawyers in Ecuador in the field of competition, in my opinion. They handle complex cases.’
Principaux clients
Saam Towage
Suez Group
Sony Music
Nestlé
The Walt Disney Company
Unilever
Grupo Familia
COPEC – Compañía de Petróleos de Chile
Clorox
United Airlines
Grünenthal
BMI
Immunotec
Claro (CONECEL/ América Móvil)
General Electric
SAP
AkzoNobel
JetBlue Airways
Essity
DK Management
Santillana
Principaux dossiers
- Advised The Walt Disney Company on the Ecuadorian antitrust clearance and compliance process for its $71.3bn acquisition of 21st Century Fox, securing regulatory approvals and overseeing multi-year compliance with imposed remedies.
- Advised Grupo Familia on a precedent-setting competition investigation before the Andean Community Secretariat, securing the first-ever regional sanctioning decision in Ecuador and shaping the legal framework for cross-border cartel enforcement.
- Advised Unilever on the Ecuadorian leg of its acquisition of Quala’s personal care business, managing the antitrust clearance process and ongoing compliance with regulatory remedies through 2028.
Pérez Bustamante & Ponce
Pérez Bustamante & Ponce advises a growing client base, including regional and national telecoms, entertainment, food and beverage, and healthcare companies, on the full range of antitrust matters, and is regularly involved in high-value transactions. Experienced litigator Diego Pérez-Ordoñez leads the department, often overseeing contentious matters such as abuse of market power issues, and is supported by director Mario Navarrete, who works on antitrust matters including landmark cases in front of the antitrust authorities and who was promoted to partner in January 2025. Senior associate Andrés Rubio-Puente is another key practitioner in the team.
Responsables de la pratique:
Diego Pérez Ordóñez
Principaux clients
Anheuser Busch InBev
Telefónica
SYNLAB
Amberjack
Visa
Toyota Motors
Arca Continental-Coca Cola Bottler
DP World
Banco Pichincha
Delta Airlines
Principaux dossiers
- Advised Heineken on filing a complaint for abuse of market power against Cervecería Nacional.
- Advised Puntonet on an investigation focused on responding to the allegations made by the Ecuadorian competition authority (Superintendency of Economic Competition) regarding alleged unfair competition practices, specifically acts of deception.
- Assisted Fresenius with a detailed review of a transaction, focusing on analysing the implications from a competition law perspective; the analysis covered the assessment of potential economic concentration risks and the effects on competition in the relevant markets affected by the operation.
Andersen
The former Sperber & Álvarez merged into global consultancy group Andersen's Ecuadorian office in April 2024, bringing the latter additional capability in a range of practices, competition and anti-trust arguably foremost among them. David Sperber is undoubtedly one of the foremost names in Ecuador for competition and anti-trust matters, having been the first individual to establish a competition boutique upon the entry passing of relevante legislation back in 2011/12; he handles the full range of antitrust matters and has considerable experience in cases before the Ecuadorian Competition Authority. Sperber is supported by directors Pablo Lara, whose practice centres on competition (particularly as regards strategic industries), regulatory and administrative law, corporate advisory and dispute resolution; and Cynthia Andino, whose competition focused practice also reached into trade matters. Recent cases include successfully obtaining the reduction of a $4m sanction levied by competition regulator ECA against Uniconfor 'gun-jumping' to $120,00 - although the case remains on appeal.
Responsables de la pratique:
David Sperber
Principaux dossiers
- Advised Mega Datos, the largest ISP in Ecuador) on an ununfair competition case for misleading advertising, successfully resolving the case and thereby avoiding a decided fine of $24m.
- Successfully defended SAYCE before the Ecuadorian Competition Authority (ECA) regarding charges of alleged abuse of market power, alleged unfair competition and allegedly providing misleading information to the ECA.
- Currently defending Autosharecorp on two cases of breach of fair competition brought by competitor (and fellow authorised Ford dealer) Quito Motors.
Robalino
Robalino stands out for its work in merger filing and clearance matters as well as its advice on associated regulatory issues. Notably, the group also operates at the forefront of the cartel investigations space, assisting the Ecuadorian agency with discovering alleged cartels. Daniel Robalino, who oversees the team, is key in this regard, particularly for cross-border cartel matters. Jorge Duque is a standout practitioner at the associate level and is key for antitrust issues such as antitrust investigations, a strength of the wider group.
Responsables de la pratique:
Daniel Robalino
Les références
‘Very good and strong team with real experts in competition law. They are very active professionally and academically. ’
‘Javier Robalino is a very knowledgeable professional, as well as Daniel who also is one of the leaders of the Ecuadorian Competition Institute. Both are very attentive and always involved personally in cases.’
Principaux clients
Automovil Club del Ecuador ANETA
Corporación Grupo Fybeca
International Consolidated Airlines Group
Energy Lider
Alicorp
Vitapro Ecuador
DLocal
3M Ecuador
Kimberly Clark Corporation
Toyota del Ecuador
Colgate Palmolive del Ecuador Sociedad Anónima Industrial y Comercial
Grupo Orbis
Coris del Ecuador
Industria Ecuatoriana Productora de Alimentos INEPACA
VEPAMIL
Duragas Abastible
Ambienta
Principaux dossiers
- Acted for Kimberly Clark Corporation before the General Secretariat of the Andean Community against the resolution that sanctioned the client for an alleged cartel for $17,060,772.00.
- Advised Davita on a merger filing and clearance before the Ecuadorian competition agency for $55m.
Almeida Guzmán & Asociados
Almeida Guzmán & Asociados advises some of the most well-known automotive companies internationally, as well as a range of other clients throughout the free trade area in the Andean region. The team has strong knowledge of merger control reviews, unfair competition claims and alleged abuse of dominant position issues. Practice head Alberto Brown is emblematic of the group's ability to assist clients throughout the merger control process, including post-merger assistance. José Vallejo is active in assisting with investigations into potential antitrust and unfair competition violations.
Responsables de la pratique:
Alberto Brown
Les références
‘Alberto Brown was highly professional.’
‘Alberto Brown stands out for his experience in this field.’
‘Alberto Brown, the competition leader, is a subject matter expert with a great team and very personalised service. The experience is like dealing with a competitive boutique.’
Principaux clients
Hispanogroup/Vepamil
Eni (Vepagas)
Decameron
Ecuabet
Maresa/Mareauto
Autosharecorp
Termoek
Finamerica
Ecuawagen/German Motors
Proauto
Principaux dossiers
- Advised Vepamil, a subsidiary of Hispanogroup, on merger control matters before the Ecuadorian Competition Superintendence related to its acquisition of Eni Ecuador.
- Representing Maresa and its subsidiary Mareauto in an unfair competition investigation brought by AEKIA, the official Kia importer in Ecuador.
- Representing Autosharecorp in an unfair competition investigation before the country’s Competition Superintendence.
Lexvalor Abogados
Lexvalor Abogados excels in advising on competition law regulation and is equipped to handle a broad spectrum of competition and antitrust law matters, including merger control, state aid and unfair competition. The team is focused on the retail industry, with a track record of assisting established retailers such as supermarkets in Ecuador with competition law matters, an area in which Ricardo Peñaherrera is well established. Peñaherrera leads the team alongside Luis Marin Tobar, an experienced competition lawyer.
Responsables de la pratique:
Luis Marín Tobar; Ricardo Peñaherrera
Les références
‘The Lexvalor team is extremely robust. In recent years, it has invested heavily in the development of its partners, associates, and attorneys. This has allowed them to provide precise advice tailored to our needs.’
‘The quality of the partners is excellent.’
‘High knowledge and experience in the competition team.’
Principaux clients
Corporación Favorita
Jabonería Wilson
Distribuidora Farmacéutica Ecuatoriana Difare
Imbauto
Bunge Alimentos
Bunge Limited
Quala Ecuador
Yara International
Principaux dossiers
- Defended Baldoré against a complaint filed by Corporación Azende, a competitor, before the Superintendency of Market Control (SCE) for alleged acts in the market for passion fruit alcoholic beverages.
- Acted as legal counsel for the Ecuadorian leg of Bunge Alimentos’s $356.2m acquisition of CJ Selecta and its parent company, CJ Latam Participações.
- Advised Corporación Favorita on compliance with regulatory requirements in both preventive matters and daily operations.
Pino Elizalde Abogados
Pino Elizalde Abogados advises on complex antitrust matters in highly regulated sectors such as the hydrocarbon industry. The group is well versed in advising clients on competition regulation and compliance programmes to prevent competition infringements, and investigations into alleged abuse of dominance. Marco (Valentín) Elizalde, who has a strong reputation for appearing before the competition authority, and Jorge Cedeño, who was promoted to partner in January 2025, head the team. Elsewhere, Rafael Ulloa is active in cases before the competition authority in Ecuador. Senior counsel Jessica Medina is also a name to note in the team.
Responsables de la pratique:
Marco (Valentín) Elizalde; Jorge Cedeño Cuellar
Les références
‘Its team has extensive experience in investigations, sanctioning proceedings, and defense in cases of abuse of dominant position or anticompetitive practices. They are agile in designing strategies to minimise risks and respond effectively to regulatory requirements. Furthermore, their preventive approach and negotiation skills help resolve disputes before they escalate to serious sanctions.’
‘When it comes to dispute resolution, Pino Elizalde Abogados makes the difference. They are not only experts in competition law, but they also bring a very strong team of litigators to the table. In the area of competition and antitrust law, Pino Elizalde Abogados stands out for its in-depth knowledge of the regulatory framework and its strategic approach to defending business interests. Marco Elizalde and Jorge Cedeño provide a clear and effective vision in managing complex cases, ensuring that each strategy is aligned with business objectives. Jessica Medina stands out for her ability to analyse each situation in detail and anticipate risks. What sets them apart from other firms lies in their closeness to the client, their rapid response, and their ability to handle regulatory processes efficiently and accurately.’
‘Pino Elizalde’s practice stands out for its personalized approach and deep industry knowledge, making it unique. Our team values their agility, expertise, and commitment to excellence, consistently outperforming other firms in quality and efficiency. They have implemented advanced technologies that improve communication and case management, while fostering an inclusive and diverse culture.’
Principaux clients
Cervecería Nacional
Duragas
Principaux dossiers
- Assisted Cervecería Nacional with an investigation which had the purpose to determine if certain information that the client provided to the Control Authority was alleged provision of misleading information.
- Advised Cervecería Nacional on a constitutional action.
- Represented Cervecería Nacional in an investigation initiated by the Competition Authority for the alleged breach of remedies imposed in a resolution that approved its economic concentration in Ecuador.
AVL Abogados
AVL Abogados’ competition and antitrust practice covers industries such as pharmaceuticals, telecoms, food and beverage, insurance and technology. The team collaborates closely with the firm's M&A specialists to manage merger control and obtain necessary approvals. It is led by Xavier Andrade Cadena and María de los Ángeles Lombeyda, who are supported by senior associates Estefanía Fierro Valle, who handles investigations, and Francisco Ortiz Pérez, who specialises in competition and M&A matters in the energy, mining and food sectors.
Responsables de la pratique:
Xavier Andrade; María de los Ángeles Lombeyda
Principaux clients
Hoffman-La Roche
The Tesalia Springs Company
Universal Sweet Industries
Ecoluz
Principaux dossiers
- Provided continuous guidance to Tesalia, a beverage company in Ecuador.
- Provided continuous legal guidance to USI on competition-related matters.
- Advised Ecoluz on the competition law aspects of the sale of 99% of its issued shares to Union Cementera Nacional.
Ecija
ECIJA GPA has vast experience appearing before national competition authorities and hosts several competition law experts whose core strengths including advising on pricing policy and strategy, as well as complex areas of antitrust compliance regulation. Michael Veintimilla leads the team and is entrusted by the team’s German clients, and for unfair competition matters. At the associate level, Bernardo Maya has expertise in market abuse cases and compliance with Ecuadorian competition regulations.
Responsables de la pratique:
Michael Veintimilla
Principaux clients
ENI International
Principaux dossiers
- Advised ENI International on the divestiture of its entire shareholding in Ecuadorian subsidiaries to HispanoGroup, guiding the process from antitrust compliance in the pre-signing phase to the final transfer of shares following competition authority approval in September 2024.