The 11-strong consumer law practice at Barros & Errázuriz has a significant track record in class actions and mediation processes involving the Chilean Consumer Law Authority (SERNAC). The department’s broad sector expertise ranges from public services and utilities, such as water distribution, to telecoms (including mobile services and satellite TV), education, real estate, postal services and healthcare. Key clients include Correos de Chile, Aguas del Valle, Delta Airlines and Sky Airlines, the latter recently defended against class actions that were filed by consumer association CONADECUS. Other highlights include representing Correos de Chile (a Chilean state-owned entity that is dedicated to mailing, money transfer and courier services) in a class action, which was filed by SERNAC for an alleged personal data leak. The practice showcases highly-rated arbitration expert Javier San Martín, whose experience includes high-stakes class actions; competition and antitrust practitioner Luis Eduardo Toro, whose extensive litigation practice also covers consumer law; administrative and public law specialist David Cademartori, whose workload extends to consumer matters and representing clients in class actions (and other actions filed by SERNAC or individuals); and José Luis Corvalán, an arbitration, litigation and antitrust practitiner, who also specialises in consumer law. At senior associate level, Isidora Fernández and Nicole Nannig are the names to note.

Legal market stalwart Carey fields a  consumer and advertising law team that is widely respected for its experience in consumer protection litigation and voluntary collective procedures before SERNAC. Delivering ‘great and consistent advice throughout the year’, the practice also encompasses advice on advertising and marketing processes, recall campaigns, safety and warranty policies, and the revision of standard form agreements and abusive clauses. Other key areas are the import and commercialisation of products into the Chilean market, e-commerce, artificial intelligence, individual and class actions, misleading advertising, consumer safety and contractual compliance. The team recently assisted water utility company Suralis with SERNAC inspection procedures, information requirements of the authorities, and the development of policies and guidelines for compliance with consumer protection regulations. The six-member department’s principal figures are: Guillermo Carey, who co-heads the firm’s IP, IT, venture capital and private equity groups, and ‘stands out in consumer law for his knowledge, experience and mastery of innovation trends’; Aldo Molinari, whose track record includes defence-side collective actions brought by SERNAC; and Mónica Pérez, whose broad disputes expertise includes consumer protection-related litigation. In the associate ranks, Eduardo Reveco‘s workload covers consumer and advertising legislation, including digital marketing, product safety and e-commerce platforms; and Kureusa Hara‘s consumer regulation and advertising practice includes adhesion contracts, product recalls and finance-related SERNAC matters.

FerradaNehme‘s ‘consumer law team has a high level of expertise and excellent knowledge of current legal trends’. The longstanding consumer and advertising practice acts for mass consumption companies from the retail, telecoms, airline, technology, cosmetics, pharmaceuticals, automotive, entertainment, insurance, banking and water services sectors (among others). The practice has a stellar reputation for the litigation of individual consumer rights protection lawsuits, as well as class actions. It also assists with the definition of SERNAC-related strategies and responding to SERNAC communications and requirements, along with participating in roundtables, individual mediations and voluntary collective procedures. Other notable areas are prevention and compliance models for consumer matters, as well as advertising practices. The group recently represented Chilean telecoms company VTR Comunicaciones in class actions that were brought by SERNAC and three consumer associations, in connection with disruptions to internet access service during the Covid-19 pandemic. The experience of Stella Muñoz, who has ‘extensive knowledge of SERNAC jurisprudence’, includes the resolution of several high-stakes consumer law disputes, along with mediations, voluntary collective procedures and compliance strategies. In the firm’s senior associate ranks, litigation lawyer Mario Garfias represents clients before SERNAC, as well as before Chile’s regulatory telecoms agency (SUBTEL), particularly matters concerning information and auditing requirements.

Acting for a range of companies on consumer law mandates, Cariola Díez Pérez-Cotapos‘ 11-strong group has significant experience in class action litigation, as well as an enviable track record before the Self-Regulating Advertising Board (CONAR). On the consumer advisory side, its expertise covers web sale-related terms and conditions, consumer claims, and collective mediation procedures involving SERNAC. The practice also advises on product information, labelling and pricing regulations, along with recall processes; and it is experienced in the labelling and advertising requirements for food products with high levels of sugar, salt, saturated fat and calories. The team additionally recently advised on the new standards required by the reform to the law on alcoholic beverages (in force since July 2024), which requires the placement of several warnings on packaging and advertising materials. The practice is led by director José Ignacio Azar, a litigation and arbitration specialist whose practice includes medical liability matters, consumer class actions and general consumer issues. The advertising law practice of senior associate Gabriel Pensa includes developing advertising campaigns and litigation before CONAR.

The seven-member team at Pumpin, Dorfman, Nasser, Diaz (PDND) is sought out by both domestic and international companies, as well as public institutions, to advise on consumer law matters. It is particularly focused on consumer-related dispute resolution and litigation; while its broad client base covers the insurance, financial services, retail, energy, transportation and telecoms sectors. Representative experience for the group ranges from accidents on commercial premises, parking lot thefts, and fuel contamination and accidents at gas stations, to commercial offer-related terms and conditions disputes, telephone equipment warranties and false advertising complaints. The practice also fields specialists in defence-side class action suits, online sales-related complaints and faulty product claims. Practice head Ignacio Díaz specialises in consumer protection law, alongside his commercial, transport and insurance practices; and the workload of associate Cristián Silva also includes consumer law matters.

Closely aligned with the firm’s IP and regulatory practice’s, Albagli Zaliasnik’s eight-member consumer and advertising law practice encompasses recently-enacted legislation on data protection, privacy and cybersecurity; and as the only Chilean member firm of the Global Advertising Lawyers Alliance, the firm has extensive advertising law knowledge. Other key areas are general advice on consumer law and regulations; legal strategies to promote e-commerce; consumer law compliance programmes; and negotiations with SERNAC in relation to voluntary collective procedures. IP, technology and data team leader Eugenio Gormáz acts for retail, pharmaceutical, telecoms and transportation sector clients; while Antonio Rubilar, whose ‘leadership in this area is undeniable’, heads the firm’s public law and regulated markets offering. At senior associate level, Antonia Nudman focuses on intellectual and industrial property, as well as data protection; and Gonzalo Bravo‘s practice covers consumer law.

‘Very good at the more technical aspects of consumer law’, Aninat Abogados‘ team advises companies on the promotion, commercialisation and after-sales aspects of consumer products and services. Representative work includes drafting and reviewing consumer contracts, ensuring compliance with current advertising regulations, advertising litigation and administrative sanctions. The group is led by former SERNAC (Chilean Consumer Law Authority) director Lucas Del Villar, such experience ‘giving him a clear competitive advantage when dealing with consumer issues’. Del Villar focuses on consumer law and compliance matters, while senior associate Ignacio Labra assists with both consumer issues and civil litigation.

The 10-strong consumer goods and retail practice at Baker McKenzie Chile is is best known for class action litigation against both SERNAC and consumer associations. Delivering ‘outstanding legal support’, the team’s expertise covers product liability and recalls; compliance with advertising regulations for alcohol, tobacco, pharmaceuticals, cosmetics, and food and beverages; and compliance with consumer-related information obligations. The department’s principal figures are class action specialist Rodrigo De Valdés, who also leads the dispute resolution practice in Chile; Valentina Venturelli, an expert in healthcare, life sciences, and intellectual and industrial property who is also experienced in coexistence agreements, consumer protection, advertising, and licence and distribution agreements; and Ignacio Naudon, whose disputes caseload encompasses class actions. Senior associate Juan Ignacio Donoso assists with day-to-day consumer issues, class actions and individual litigation.

Providing ‘thoughtful recommendations and suggestions to protect companies’ reputations’, Guerrero Olivos‘ five-strong practice routinely designs compliance, commercialisation and product warranty strategies. It also advises on complaint answering protocols, e-commerce and advertising. Other key areas range from search order protocols, recall campaigns for defective products and product labelling and food processing, to sanitary regulations, mass consumer goods and services, and litigation and collective mediation procedures before SERNAC. The key practitioner in the consumer law department, Benjamín Ferrada also co-leads the firm’s litigation and arbitration practices. Flanking Ferrada at associate level, the workload of senior Sebastián Marambio covers the large-scale commercialisation of consumer goods and services, protocols, contracting, compliance and representing clients before SERNAC; while Rosario Díaz is experienced in consumer rights litigation and compliance.

Sensus Legis Abogados‘ 19-strong team, which ‘stands out for its expertise and knowledge of consumer matters’, handles the gamut of consumer and advertising law work. Its expertise includes risk prevention, and consumer law-related technology and data protection issues. The firm’s diverse client base ranges from retail businesses, department stores, supermarkets, financial companies and trade associations, to fintech companies, banks, real estate businesses, and healthcare and medical supply entities. The experience of corporate, consumer and advertising law head Christian Acuña Fernández includes representing the interests of business associations in relation to legal reforms. At director level, María José Acuña Yáñez leads the new technologies and data protection group; and Carlos Felipe Corro Calderón‘s consumer law experience includes guarantee-related rights, parking law and food labelling.

Urenda, Rencoret, Orrego y Dörr‘s 10-member consumer law group has longstanding experience in assisting mass consumption and retail companies with claims brought by consumers, including individual judicial proceedings and administrative stages before SERNAC. On the advisory side, the consumer practice covers e-commerce, consumer compliance models, product imports, safety and warranty policies, advertising and marketing campaigns, and product information and labelling. The department is co-led by Juan Carlos Dörr Bulnes, whose track record includes representing companies in cases before Chile’s national courts and governmental regulatory agencies, including consumer law cases; and disputes specialist Juan Pablo Morales. The practice further includes Rafael Rencoret, who also advises on consumer law matters, along with experienced associates Constanza Monckeberg and Andrea Harlen.