Highlighted as 'a key strategic ally for the protection of intellectual property portfolios', BLP leverages its strong presence throughout Central America to provide clients with a region-wide IP offering. The team advises an impressive roster of global household names from across the pharmaceutical, technology and media sectors on the full range of trademark, patent and copyright issues, from prosecution through to litigation and transactional matters. Other core areas of expertise include data privacy, consumer protection and advertising. The well-regarded Luis Ruiz oversees the practice in Guatemala and Central America, drawing on almost three decades of experience in the field. He is supported by capable senior associates Marleni García, whose areas of expertise include designations of origin, particularly in the food and beverage sector, and Daniela Meza, who has a strong background in the technology industry.

Consortium Legal is highlighted for its ‘extensive experience in intellectual property matters’, with the ability to draw on its sizeable network of offices in Central America and its close connections with international law firms to ‘resolve any situation anywhere in the world’. The team assists with the management and protection of clients’ domestic and regional trademark, patent and copyright portfolios, as well as handling registrations in Europe, the US and elsewhere in Latin America, acting for key players in the pharmaceutical, TMT, consumer goods and retail sectors, among others. IP litigation is also a notable area of strength. Ninoshka Urrutia leads the practice, bringing more than 20 years’ experience in the full range of contentious and advisory IP matters. Senior associate Stephanie Arévalo is also a key name, with growing expertise in the field of technology transfers.

A ‘reference for IP law in Guatemala’, Mayora IP – the sister firm of Mayora & Mayora, S.C. – houses a comprehensive practice which covers the full scope of trademark, patent, copyright and industrial design matters, and continues to branch out into the field of new technologies, trade secrets and technology transfers. IP litigation is a core pillar of the practice, but it is also well equipped to advise on regional and international IP portfolio management, working alongside its offices in El Salvador and Honduras, and provides a domain name and brand protection service through its Mayora Domains division. The ‘standout’ Santiago Mayora, who has a wealth of expertise in infringement and anti-counterfeiting litigation, jointly heads the practice with the highly experienced Eduardo Mayora. Senior associate Hugo Rivas, a patent specialist, and associate Laura Barrios, who focuses on regional trademark portfolio management, are also noted.

Palomo Abogados‘ IP team attracts significant praise for its ‘extensive and outstanding knowledge in the field’. It advises a host of prominent international companies on the management of their trademark and patent portfolios. The team continues to be highly regarded for its prowess in IP litigation, particularly anti-counterfeiting actions, and has also expanded its practice to cover technology transfers and data protection. In addition to its strong offering in Guatemala and Central America, the firm is well equipped to cater to clients in Europe through its international IP department, headed by associate Paula Passarelli, who is based part time in Madrid. Héctor Palomo, a ‘reference in the field’, and director Sandra Iriarte, ‘an undisputed leader’ in IP law, jointly lead the team. Other key names include associates Flor Méndez, who heads the national IP practice, and Brayan Mejia, a specialist in anti-counterfeiting cases, and experienced IP practitioner Vanessa Castro, who joined from her own firm in April 2025.

The Guatemalan IP team at Arias frequently joins forces with the firm’s other offices in Central America to provide leading international brands with ‘unparalleled’ support across multiple jurisdictions. Acting for high-profile names in the consumer goods, pharmaceuticals, fashion, automotive and chemicals sectors, the team is adept at advising on the management of trademark and patent portfolios, and also has robust experience in IP litigation, particularly criminal anti-piracy and anti-counterfeiting actions. In addition, the team continues to grow its expertise in advertising campaigns, software licensing and new technologies. The ‘outstanding’ Ivón Hernández, a go-to adviser on IP matters throughout Central America and the Caribbean, leads the practice. In addition to IP, senior associate Cristina Ortega contributes significant knowledge in data protection and emerging technologies.

Dentons‘ ‘combination of local knowledge and global support’ is a significant asset for multinational clients seeking advice on the management and protection of their IP portfolios in Guatemala and Central America. The team covers the full range of trademark, patent and copyright matters, from prosecution through to litigation, and has further expanded its practice to take in complex data protection issues. While the firm is particularly recognised for its expertise in the media and entertainment sector, with a client base that includes production companies, artists and collective management organisations, it also acts for prominent multinationals in the pharmaceutical, technology, and food and beverage sectors. Practice head Gabriela Gándara, who was promoted to partner in September 2024, is ‘an exceptional leader’ in all manner of IP issues. Senior associate María José Huerta is noted for her technology expertise.

Established in October 2024 by former Viteri & Viteri practitioners with ‘extensive experience in intellectual property’, specialist boutique IP Right already demonstrates the knowledge and connections of ‘a world-class firm’. While the team is well versed in the management and protection of trademark and patent portfolios, its comprehensive offering also extends to novel areas of IP law such as plant varieties and new technologies. IP enforcement is also a key pillar of the practice; co-head Ricardo Zúñiga Viteri, who serves as vice-president of AmCham Guatemala’s IP committee and became a partner upon joining the new firm, is highly skilled in IP litigation, particularly anti-counterfeiting actions in the fashion and luxury goods sectors. Fellow co-head IP Right, who is regarded as ‘an expert in the field’, has a wealth of experience in the protection of trademarks, trade names and slogans.

Legalsa's 'remarkable' lawyers handle a range of IP matters, from the registration and management of trademark, patent and copyright portfolios to IP litigation and the IP aspects of licensing, technology transfer and other commercial agreements. The team advises prominent regional and international companies from across the energy, technology, retail, and food and beverage sectors, among others, on the protection of their IP assets in Guatemala and Central America, and also has specialist offerings focused on providing IP advice to start-ups and online merchants, and assisting artists with copyright issues. Karina Calderón, whose strong practice covers portfolio management, anti-counterfeiting and unfair competition litigation, and technology and e-commerce matters, leads the practice. Associate Óscar Herrera, who is based part time in Madrid, heads the trademark oppositions department and has notable expertise in data protection.

The renowned Marco Antonio Palacios is the key practitioner at Palacios & Asociados/Sercomi, which continues to enjoy an excellent reputation in the Guatemalan IP arena. The firm has a wide-ranging IP offering covering trademarks, patents, copyright and industrial designs, with complementary expertise in advertising, international trade and unfair competition matters.

A fixture in the Guatemalan legal market for almost a century, boutique firm Viteri & Viteri has experience advising major local and international brands on the protection of their trademark and patent portfolios. Ernesto Ricardo Viteri Echeverría, who is widely noted as a leader in the field of IP law, with more than 50 years of experience, and highly regarded managing partner Ernesto José Viteri Arriola are the key contacts.

Alta QIL+4 Abogados‘ ability to draw on its regional network is a key asset for multinationals requiring advice on the management of their trademark, patent and copyright portfolios throughout Guatemala and Central America. The team is also well equipped to handle complex civil and criminal IP litigation, benefitting from the support of the firm’s top-flight dispute resolution department. At the helm of the practice, senior associate Alejandro del Valle, the current president of AmCham Guatemala’s IP committee, brings extensive experience in IP portfolio management and enforcement, while managing partner Marcos Ibargüen handles IP litigation and related commercial contracts and unfair competition matters.

Demonstrating particular strength in the pharmaceuticals, agrochemicals and paint industries, Bermejo & Bermejo is a key adviser to multinational and multilatina clients on the protection of their IP assets, not just in Guatemala, but in jurisdictions throughout Central America. The firm is prolific in the filing of trademark applications and renewals, and also has robust experience in IP litigation. Luis Fernando Bermejo, who routinely assists high-profile companies with the management of their IP portfolios in Latin America, with skill in both advisory and contentious work, leads the practice. Associate Flor de María Folgar provides key support.

Highlighted for its ‘multidisciplinary approach and its ability to handle complex cases’, the IP practice at Carrillo & Asociados advises on the gamut of trademark, patent and copyright-related matters for local and international clients in the retail, pharmaceutical, food and beverage, and energy sectors, among others. In line with the wider firm’s signature strength in dispute resolution, the team is particularly active in IP litigation, including anti-counterfeiting actions. Corporate partner Sara Santacruz oversees the practice, and associate Alfaro López ‘stands out for his expertise’ in a broad array of trademark, patent, copyright, trade name and advertising matters.

Winning praise for its ‘collaboration and expertise in the field’, the Eproint team in Guatemala is uniquely positioned to advise major multinational companies on the protection of their regional IP portfolios, thanks to the firm’s IP specialism and its presence in 17 jurisdictions in Latin America and the Caribbean. Acting for key players in the pharmaceutical, food and beverage, entertainment and automotive industries, the team is well versed in trademark registrations, in addition to related litigation. Sylvia Ruiz Hochstetter, who draws on notable past experience in private practice and as director of Guatemala’s IP Registry, leads the team, and is skilled in cross-border IP matters.

GarciaBodan leverages its strong network in Central America to act as a one-stop shop for the management and protection of clients' IP portfolios in the region. The team focuses primarily on trademark matters, ranging from prosecution through to transfers and litigation, but also has expertise in copyright and health registrations. Among its key clients are prominent international companies from the retail, media, food, technology and pharmaceutical sectors. Experienced senior associate Vanessa De León, who joined from an in-house role in August 2024, 'demonstrates exceptional attention to detail and precision in her work'; she oversees the Guatemalan practice, frequently acting in conjunction with the firm's other offices to handle national and international brand portfolios.

Lex Atlas stands out for its ability to advise national and international companies on the gamut of trademark, patent and copyright issues, with a particularly strong presence in the technology and entertainment sectors. In addition to advising on registration procedures and the IP aspects of commercial contracts and licensing agreements, the team is well versed in IP litigation, particularly anti-counterfeiting and anti-piracy actions. Virginia Servent Palmieri, who is singled out for her ‘technical knowledge and experience‘ in both contentious and advisory IP matters, leads the team. Managing partner Ignacio Andrade Aycinena also lends his expertise to the practice.

Offering ‘creative and practical solutions for even the most complex matters’, Tactic Legal‘s IP division, Innova IP, now benefits from a regional presence (following the merger of Guatemala’s AD Sosa & Soto with the Costa Rican firm of the same name). The team advises an array of local and multinational clients on their trademark protection strategies in Guatemala and Central America, covering registrations and renewals, enforcement litigation and IP portfolio audits. The ‘excellent’ Hania Krück, who was recently appointed as regional director of IP and is particularly noted for her experience in IP matters in the “orange economy”, leads the practice alongside Juan Sebastián Soto, whose wide-ranging expertise extends to technology transfers and the IP aspects of distribution and franchise agreements.