Firms To Watch: Competition and antitrust

Established in May 2024 Competencia Legal is a microboutique focused on competition, regulation, consumer law, data protection and litigation; founding partner Ismael Beltrán Prado's experience includes over a decade at various public bodies, including over six years in the competition department of the SIC. He is supported by of counsel Carlos Arenas, a constitutional and administrative law specialist with over 30 years' experience, who is also an arbitrator at the Bogotá Chamber of Commerce.
Cuatrecasas significantly bolstered its competition offering in 2024 with the hires of new partner Juan Sebastián Lombana, who joined in November from Novit Abogados; and new senior associate Natalia Fernández, who arrived in September from Martínez Quintero Mendoza González Laguado & de la Rosa.
RAD/DF maintains an increasingly broad practice that spans competition and antitrust, consumer law, data protection, TMT and compliance-related work; all-round regulatory specialist Alejandro Acevedo heads the group.

Competition and antitrust in Colombia

Baker McKenzie S.A.S.

Highly regarded for its capability in cross-border matters, Baker McKenzie S.A.S.’s ‘extensive international presence, especially in Latin America, serves as a distinct advantage’, according to some. The group is a first port of call for major multinational and domestic clients looking for representation in high-stakes antitrust investigations, merger reviews and competition litigation, particularly cases with an international dimension. Department head Carolina Pardo is a go-to expert for competition law in Colombia — and the wider Latin American region — with a strong record across the full gamut of related matters, including compliance issues, merger reviews and administrative investigations. Among her recent highlights, Pardo represented Mastercard in an investigation by the competition regulator, the Superintendency of Industry and Commerce (SIC), into allegedly anti-competitive conduct in the card payments market. Up-and-coming competition specialist Angélica Navarro stands out for her strong regulatory background; she was formerly an adviser at the SIC, where she was involved in several significant cartel investigations. At associate level, the team draws on accomplished senior Carlos Arboleda, who provides dedicated support to the competition and antitrust group; and senior Julieth Sanclemente, who joined in August 2024 from Garrigues and advises on a mix of competition law, consumer protection and data protection. Compliance and competition law-focused senior associate Luís Alberto Castell left the firm in June 2024.

Responsables de la pratique:

Carolina Pardo


Les références

‘We appreciate the personalized and detailed attention from the partners. They don’t delegate work, but remain involved in discussions, calls, and feedback.’

‘The team stands out for its knowledge and experience in the subject.’

‘The team is very responsive and kind, we highlight Carolina Pardo.’

Principaux clients

Mastercard Inc.


Deutsche Lufthansa


Latam Education Holdings


Solenis


Unilever


SLB


Mondelez International Inc


Regal Rexnord Corporation


CHR Hansen


L’Oréal Colombia


Principaux dossiers


  • Represented Mastercard in an investigation by the Colombian Antitrust Authority into allegedly anti-competitive conduct in the card payments market.
  • Advised Deutsche Lufthansa on the merger control procedure before the Civil Aeronautics Authority concerning its acquisition of control of ITA Airways.
  • Advised CHR Hansen on Colombian merger control matters triggered by its combination with Novozymes.

Brigard Urrutia

According to satisfied clients, Brigard Urrutia’s competition and antitrust team ‘does not get lost in theoretical abstractions, but rather provides direct and actionable advice’. The firm’s dominant corporate practice ensures that it is routinely involved in major control procedures before the SIC and the Civil Aviation Authority (Aerocivil), including large-scale cases with a cross-border element, where it often works closely with leading global firms. Additionally, the group leverages extensive experience in antitrust investigations, competition litigation and leniency agreements. Department head Alejandro Garcia de Brigard receives strong reviews for his pragmatic approach and commercial acumen, which combine to frame his ‘valuable insights and contributions to decision-making processes’. Among Garcia’s recent matters, he represented Uber in an investigation conducted by the SIC into alleged violations of competition law, while he has also handled merger reviews on behalf of Millicom International Cellular, Compass Group and Schlumberger, among others. Director and practice co-ordinator Nicolás Cardona was formerly a lawyer at the SIC and is recommended for his ‘in-depth knowledge of the system, regulations, and authorities’. The team additionally draws on dual-qualified (New York/Colombia) senior associate Olga Maria Mutis, who joined in May 2024 from the Kozolchyk National Law Center — a US-based non-profit legal research and development institution.

Responsables de la pratique:

Alejandro García de Brigard


Les références

‘BU’s competition practice is distinguished by its pragmatism and operational efficiency. The team does not get lost in theoretical abstractions, but rather provides direct and actionable advice. Its strength lies in its ability to navigate the Colombian regulatory system as it operates in practice, not just on paper.’

‘Alejandro García de Brigard stands out for his extremely pragmatic approach, always offering viable and straightforward solutions that respond to the real needs of the business, without getting bogged down in unnecessary theoretical considerations.’

‘Director Nicolás Cardona has earned the trust of clients for his exceptional availability and unwavering commitment. He is always willing to provide support, even under tight deadlines, maintaining consistent quality in his deliveries and responding promptly to any urgent request.’

Principaux clients

Uber/Lieber Colombia


Millicom International Cellular


Sudarshan Chemical Industries


Compass Group International/Compass Group Services Colombia


Schlumberger Limited (SLB)


Sanfer Farma/ Laboratorios Bussié


Robert Bosch


MYT Netherlands Parent BV (Mytheresa)


HP Global Holdings


Hewlett Packard Enterprise/Hewlett Packard Colombia


Principaux dossiers


  • Represented Uber in an investigation conducted by the SIC into alleged violations of competition law.
  • Advised Millicom International Cellular (as the parent company of TigoUne) on the potential merger of TigoUne and Telefónica’s Movistar.
  • Advised HP Global Holdings on the merger-control procedure concerning its acquisition of KCA Deutag.

Esguerra JHR

‘A team of strategic lawyers focused on the needs of the business’, Esguerra JHR is a go-to firm for sophisticated regulatory issues, including complex competition and antitrust matters. The full-service practice stands out for its involvement in many of the country’s most high-stakes investigations — including cases concerning cartels, bid-rigging and abuse of dominant position — while it also shines in unfair competition litigation, merger reviews, and consumer and data protection issues. Widely regarded as a reference for competition law in Colombia, Alfonso Miranda ‘contributes a long professional and academic career’. Miranda recently paired up with talented next-generation partner Daniel Beltrán to represent Ocensa (part of the Ecopetrol Group) in an antitrust investigation launched against Ecopetrol Group companies for allegedly participating in bid-rigging practices for the acquisition of transport-by-helicopter services. Rounding out the key competition partners is ‘expert litigatorAndrés Jaramillo Hoyos, who recently acted in conjunction with Miranda to represent Comcel in the first-ever antitrust investigation in Colombia regarding alleged sham litigation. At associate level, the department additionally draws on David Cotrina, who was promoted to associate practice manager in February 2024; he supports on a broad range of competition litigation, investigations, merger reviews and consumer protection matters.

Responsables de la pratique:

Alfonso Miranda; Andrés Jaramillo Hoyos; Daniel Beltrán


Les références

‘This competition practice stands out for its track record and strength. The team covers all areas of this practice, including antitrust, unfair competition, and consumer protection. It also offers IP and M&A, which are areas that align very well with competition law, offering a 360-degree service package.’

‘Esguerra JHR offers a « one-stop competition » service. Furthermore, the firm maintains international alliances, both with the Ibero-American Legal Network and Andersen Global. This is important for multinational companies because we are just a click away from competition experts in any country in the world.’

‘The firm has a friendly approach to clients, with fast and efficient onboarding processes, timely reports, and simple invoicing, with personalized service at the partner and administrative levels, all of which contribute to an excellent advisory experience.’

Principaux clients

Avianca


Drummond


Organización Terpel


Bavaria & Cía. (Ab InBev)


Kimberly Clark


Comcel


Promigas


Laboratorios Baxter


Sanimax


Manuelita


Sociedad Portuaria Regional de Buenaventura


Oleoducto Central (OCENSA)


Ecopetrol


Koba Colombia


Citibank


Quala


Mexichem (Orbia)


Hoteles Cosmos and Protelca


Asociación Nacional de Empresas Generadoras (ANDEG)


Asociación Bancaria y de Entidades Financiaeras de Colombia (ASOBANCARIA)


Principaux dossiers


  • Represented Comcel (Claro) in the first-ever antitrust investigation in Colombia involving alleged sham litigation.

Ibarra Abogados Rimon Law

Experts in handling high-profile and highly complex cases’, Ibarra Abogados Rimon Law is widely hailed for its specialist focus and high-level experience on cutting-edge competition law matters. The group is equipped to support on the full spectrum of related work but it is particularly sought after for its adept management of antitrust investigations, competition litigation and compliance issues. Additionally, the firm’s recent creation of an alliance with four other Colombian boutiques — to form ‘Signature Legal Group’ — provides the team with the ability to draw on complementary specialists in compliance and white-collar crime, M&A and tax law, among other areas. Firm founder and competition specialist Gabriel Ibarra ranks ‘among the most renowned lawyers in the country’, according to many. Ibarra co-leads the department alongside Ana Lucía Parra, highlighted for her ‘professional rigour’, and Alejandro Ibarra, who offers a ‘creative approach’. All three co-heads teamed up to represent the interests of PayU Colombia in an administrative investigation against Visa and Mastercard concerning allegedly anti-competitive conduct in the payment cards market. At associate level, October 2024 saw the arrival of senior Gustavo Ibarra from Philippi Prietocarrizosa Ferrero DU & Uría, following the August departure of Carlos Bermúdes Pulido to take up a research post in London.

Responsables de la pratique:

Gabriel Ibarra; Ana Lucía Parra; Alejandro Ibarra


Les références

‘The team has extensive experience and expertise in the field of competition law. It develops work plans with great punctuality and strives to provide effective solutions to its clients. It is always attentive to addressing concerns and spares no effort and dedication to go above and beyond its clients’ needs.’

‘Gabriel Ibarra is a leader in Colombian consumer law. His extensive experience makes him one of the best (if not the best) attorneys in the field. Ana Lucía Parra is an excellent attorney for competition law. We highlight her excellent personal approach, attention to detail, punctuality, and professional rigour.’

‘Ibarra Rimon is characterized by its strategic vision and ability to adapt to the legal challenges its clients face. Alejandro Ibarra is a professional with a solid track record in the field, recognised for his analytical approach and ability to offer well-structured and effective solutions.’

Principaux clients

PayU Colombia


Yara Colombia


Ingenio Risaralda


Carlos Mira


Ingenio del Cauca


Brinsa


Principaux dossiers


  • Representing PayU Colombia’s interest in an administrative investigation against Visa and Mastercard concerning allegedly anti-competitive conduct in the payment cards market.
  • Representing Ferrer Colombia and Ferrer International in an administrative proceeding before the SIC, in which the latter has been accused of allegedly engaging in unfair pricing practices.
  • Representing the interests of Mr Carlos Mira in a lawsuit against the SIC for the irregular issuance of a sanctioning act for allegedly contributing to an anti-competitive agreement.

Garrigues

Garrigues’ competition and antitrust team is commended for its ‘deep understanding of the regulatory framework and outstanding analytical skills’. Well versed across a broad scope of merger reviews, administrative investigations, unfair competition litigation and compliance issues, the team additionally stands out for its experience in heavily regulated sectors such as transport, technology, and oil-and-gas. A former Superintendent of the SIC, José Miguel De La Calle spearheads both the competition and public law departments; he is currently representing Hoteles de Occidente in an administrative investigation into allegedly anti-competitive practices in the hospitality sector. The group further draws on a deep pool of associates including principal David Toro, who demonstrates ‘in-depth knowledge of the regulatory provisions’; senior Anamaría Rico, who is noted for her ‘excellent client service and knowledge’; and senior Adolfo Enrique Gómez, whose administrative law focus spans competition, data protection, consumer law and litigation. Former senior Julieth Sanclemente left the firm in August 2024.

Responsables de la pratique:

José Miguel De la Calle


Les références

‘An interdisciplinary team capable of integrating diverse topics and including partners/lawyers from other areas in the analysis. It stands out for its excellent attitude, immediate feedback, and timely delivery.’

‘We value the personalised attention of lead partner José Miguel de la Calle, who demonstrates accessibility and availability at all times, as well as quality of service.’

‘Lawyers always go above and beyond and show excellent legal judgment, extensive subject matter knowledge, and strong interpersonal skills.’

Principaux clients

Hoteles de Occidente


Municipio de Paez


Indra Colombia


Inchcape Colombia


Blendhub Colombia


Maximobility


Grupo Empresarial Pinzón Muñoz


EBANX Colombia


Azul y Blanco Millonarios F.C.


Central Bank of Colombia


MercadoPago Colombia


CENIT Transporte y Logística de Hidrocarburos


Iberia Líneas Aéreas de España (Colombia branch)


Legrand Colombia


Principaux dossiers


  • Represented Hoteles de Occidente in an administrative investigation into allegedly anti-competitive practices in the hospitality sector.
  • Advised the Central Bank of Colombia on the design and development of Bre-B, an immediate payment system.
  • Represented Azul y Blanco Millonarios FC in an investigation into allegedly anti-competitive practices carried out by football teams, the Major Division of Colombian Soccer (DIMAYOR), and the Colombian Football Federation in the context of the Colombian Women’s Football Tournament.

Jaeckel/Montoya Abogados

Regulatory boutique Jaeckel/Montoya Abogados is distinguished by its firm-wide focus on competition and antitrust law, intellectual property, consumer and data protection and regulatory compliance matters. Active on behalf of clients across all key industry sectors, the competition group’s diverse roster demonstrates close relationships with leading domestic companies through to major multinationals, including Avianca, Ecopetrol and Glencore International. Co-founding partners Jorge Jaeckel and Claudia Montoya jointly lead the practice and are specialists in administrative litigation, investigations and complex merger reviews. Jaeckel’s recent caseload includes advising Ecopetrol on a pre-evaluation request to the Competition Authority to approve a transaction between Ecopetrol and an oil-and-gas company. Montoya is equally active and recently advised Avianca on submitting a competition compliance programme to the SIC, following conditions imposed by the SIC for early closure of a previous merger-related investigation. Senior associate Jefferson Gonzales is also noted.

Responsables de la pratique:

Jorge Jaeckel; Claudia Montoya


Principaux clients

Carvajal


Acesco


Alpina Productos Alimenticios


Norgas


Glencore International


Ecopetrol


Avianca


Cadena Currier


Reckitt Benckiser


RB Health


Norgas


Positiva


Fontur


Cadena Courrier


Bancolombia


Beat Ride


Bizarro


Caracol Grupo Prisa


Castro Leiva


Colgate


Colombiana de Escenario


Phillip Morris


Prosan


Frigocentro Manizales


Mercaldas Manizales


Organización Corona


DHL


Dinissan


Distrinal


Energía Integral Andina


Entrepidus


ETB


EY


Factorial


Fashion Fitness


ONGC Videsh


Scutti America


Whirlpool


Principaux dossiers


  • Represented both parties in a pre-evaluation request to the Competition Authority to approve a transaction between Ecopetrol and an energy company.
  • Advised Organización Corona on whether an acquisition required approval from the competition authority.
  • Advised Avianca on submitting a competition compliance programme to the SIC, following conditions imposed by the SIC for early closure of an investigation concerning the transnational integration between Avianca and Viva Air.

Pérez-Llorca

The ‘very willing and capable’ team at what is now Pérez-Llorca (formerly Gómez-Pinzón Abogados) is well placed to address all key spheres of antitrust and competition law, with capable skill sets in unfair competition litigation, administrative investigations and merger clearance proceedings. Regulatory specialist Mauricio Jaramillo anchors the practice, and additionally heads the IP and TMT areas; he is ‘very good at resolving conflicts, problems and situations’, according to satisfied clients. Among Jaramillo’s recent cases, he represented DiDi Mobility (and DiDi’s local entities), in an antitrust investigation into potential competition violations by transport service providers. Key names at associate level include intermediate Andrés Quiroz. Movements at associate level saw intermediate Paula de la Calle join the in-house team at Adidas Colombia in July 2024, while senior Biviana Helo moved in house at Worley five months later; in April 2025, senior Valentina Manrique Gómez also departed the firm.

Responsables de la pratique:

Mauricio Jaramillo


Les références

‘The consumer and competition team is a good and attentive team. We have worked with the team for years, enabling us to defend our interests with an effectiveness rate of over 90%… this allows for exceptional performance in the corporate environment.’

‘Partner Mauricio Jaramillo is attentive and very good at resolving conflicts, problems, and situations.’

‘It fields an excellent team, very willing and capable. Its pro bono work stands out.’

Principaux clients

Sandoz


JGB


Epson


Nexans


Enfragen


Clorox De Colombia


Kohlberg Kravis Roberts & Co (KKR)


GlaxoSmithKline


Surtigas


XM


Grupo Éxito


Primax Colombia


San Francisco Investments


Surtidora de Gases


Laboratorios PiSa


Bacardi


Colombiana de Comercio


Compañía Nacional de Chocolates


Galletas Noel


Principaux dossiers


  • Representing DiDi Mobility and DiDi’s local entities in an antitrust investigation into potential competition violations by transport service providers.
  • Representing Sac-Be Ventures in an investigation into an alleged price-fixing agreement.
  • Representing Bayport Colombia in antitrust litigation against several companies and two former executives to overcome unfair competition acts committed by new competitors in Colombia.

Philippi Prietocarrizosa Ferrero DU & Uría

Philippi Prietocarrizosa Ferrero DU & Uría’s Colombian competition practice forms a key part of its integrated regional offering, which also includes well-staffed platforms in Chile and Peru. The team’s international outlook ensures that it demonstrates ‘extensive specific knowledge of the subject, not only regarding Colombian law but also comparative law’, which marks it as a solid choice for cross-border investigations and merger reviews. The group also provides support on unfair competition litigation, as well as regulatory and compliance issues. Department head Diego Cardona additionally co-leads the TMT area and contributes extensive expertise in merger control procedures, administrative investigations and judicial proceedings. Cardona is acting in conjunction with the dispute resolution practice to represent Visa in an investigation into alleged anti-competitive conduct in the market for payment services in cross-border transactions. In March 2024, competition-focused Saella Moreno was promoted to senior associate, while associate Natalia Castilla left to study abroad.

Responsables de la pratique:

Diego Cardona


Les références

‘The team is always eager to address any questions regarding competition matters. Lawyers have extensive specific knowledge of the subject, not only regarding Colombian law but also comparative law, which gives them a special advantage.’

‘We appreciate the team’s lawyers for their knowledge, kindness, and familiarity with the issues discussed.’

‘Demonstrates extensive knowledge of local regulations.’

Principaux clients

Visa


Iliad / Atlas Investissement


RCN Televisión


Yumbo Limpio


Fresenius Medical Care


Whirlpool Colombia


Canacol Energy


Galba / Louis Dreyfus Company


Brookfield CL Holdings


Amberjack Capital Partners / Innovex Downhole Solutions Inc.


Gerdau


Principaux dossiers


  • Represented Visa in an administrative investigation brought by the SIC for alleged anti-competitive conduct in the market for payment services in cross-border transactions.
  • Advised Atlas on legal matters in Colombia related to its proposed takeover bid for Millicom International Cellular.
  • Advised RCN Televisión on various competition and regulatory matters related to its business activities.

Posse Herrera Ruiz

Possessing ‘exceptional technical knowledge’, Posse Herrera Ruiz also strikes the right note with clients for its ability to communicate ‘clearly and simply’. The group is arguably best known for its prominent merger review practice, which stands out for its ability to work hand-in-hand with the firm’s top-tier corporate offering. However, the team is also routinely engaged to handle unfair competition litigation, where it is active in filing cases against competitors as well as defending against competition claims. Other areas of note include advising on compliance programmes and antitrust investigations. Department head Jorge De Los Ríos leverages significant in-house expertise garnered during his former role as Unilever’s global competition counsel; he recently advised DSV on merger control issues concerning its acquisition of DB Schenker from Deutsche Bahn. A deep pool of senior associates includes Laura Torrado (competition, consumer law, and privacy); Jorge Lamo Blanco (competition and consumer law); and Alejandro Casas (competition litigation). Former intermediate associate Maria Paz Vesga moved in house at Abbott in April 2025.

Responsables de la pratique:

Jorge de los Ríos


Les références

‘It is a team with exceptional technical knowledge, which is also capable of communicating clearly and simply, focusing on the practical implications and consequences of the various points of the regulation.’

‘Jorge de los Ríos, Laura Torrado, and Sarita Enríquez, along with the other team members, are true partners of our in-house team, understanding the business and our needs.’

‘The team demonstrates strong commitment to the client’s cause. Lawyers are punctual, maintain good relationships, explain everything and are always prepared.’

Principaux clients

Colombia Móvil


LATAM Airlines


Automotores Toyota de Colombia


Asociación Hotelera y Turística de Colombia (COTELCO)


Organización Terpel


Jeronimo Martins


Diageo


Palo Alto


United International Pictures


FitBit


Shimano


Adidas


Sergio Pinzon (Adidas)


Hoteles Royal (NH Hotels)


Luis Ochoa (Hoteles NH)


Principaux dossiers


  • Advised DSV in the merger control procedure concerning the agreement to acquire DB Schenker from Deutsche Bahn.
  • Represented EPM Telecomunicaciones, Edatel, and Colombia Móvil in a claim against Claro, alleging unfair competition and anti-competitive conduct.
  • Advised Adidas, and its director, in an antitrust investigation initiated by the SIC regarding an alleged gun-jumping violation.

Serrano Martínez CMA

Serrano Martínez CMA is characterised by its ‘innovative, dynamic and forward-thinking approach’, according to some. As a national firm specialising in corporate and regulatory work, competition law is a particular strong suit and it handles a comprehensive mix of administrative investigations, merger reviews, unfair competition litigation and compliance matters. From its offices in Bogotá and Medellín, the team acts for an impressively diverse roster of domestic and multinational clients, including Amazon, Bancolombia and Uber Technologies. Department head Felipe Serrano is widely regarded as ‘one of the best lawyers in the area of competition defence’; he recently represented Rasier Operations — a subsidiary of Uber — in the antitrust investigation initiated by the SIC against the ride-sharing platform. Energy head José Plata Puyana is also recommended for competition cases. At associate level, practice director Andrés Jaramillo Sanz focuses on competition litigation; senior Juan Felipe Traber co-ordinates the merger control area; and intermediate Fery Cure advises on competition, compliance, consumer protection and privacy law.

Responsables de la pratique:

Felipe Serrano; Jose Plata Puyana; Andrés Jaramillo Sanz


Les références

‘The team stands out for its practical knowledge of the client and its practical risk assessment — it does more than just interpret the law. We highlight its knowledge of the industry, the regulator, judicial precedent, and regulations. Felipe Serrano is an excellent lawyer and person; he’s always available to help.’

‘The team is characterized by its innovative, dynamic, and forward-thinking approach. It provides an up-to-date perspective for innovative businesses that are constantly developing, which sets it apart from others. I consider its most outstanding asset to be its innovative perspective.’

‘Felipe Serrano and Andrés Jaramillo Sanz are known for their personalized attention and attentiveness to their clients’ needs. They are always available, when needed, to provide advice in record time. They provide support in a very clear manner, using simple and friendly language, which facilitates the work.’

Principaux clients

Uber Technologies, Uber, Rasier and Lieber Colombia (Uber Colombia)


Bancolombia


Amazon


Dlocal


Bloomberg


Primax


Vanti


Super de Alimentos


Centelsa


Banco de la República


Junior Fútbol Club


Endress+Hauser Group/SICK


Nabors Industries Ltd./Parker Drilling Company


Principaux dossiers


  • Advised Rasier Operations, a subsidiary of Uber, on the antitrust investigation initiated by the SIC against the ride-sharing platform.
  • Advised Bancolombia on general competition and antitrust matters.
  • Advised Primax (formerly ExxonMobil) on the filing of multiple merger submissions before the SIC, mostly concerning the acquisition of gas stations.

Veria Asesores

 

The former ECIJA Colombia-team has departed the Spanish-headquartered firm to relaunch as an independent firm, Veria Asesores, a 32-strong boutique firm that retains its orientation towards regulatory work, with a focus on competition, TMT and litigation. Given the firm's novelty - it launched in September 2025 - its current client roster remains unclear; however, the team - much of which has been together since it's pre-ECIJA incarnation, MBCR - has a proven track record in competition matters. Department co-head Pablo Márquez stands out for his impressive regulatory background; he has formerly served as Director of the Colombian Communications Regulatory Commission, as well as Deputy Superintendent of the SIC. Márquez recently advised Colombia Telecomunicaciones (Telefónica) on follow-on matters concerning its conditional merger with UNE EPM Telecomunicaciones (TIGO) — he also advised on the initial merger in 2023. Julio Castañeda, who brings to bear niche expertise on issues related to the radioelectric spectrum, co-heads the practice. The group also includes counsel Pablo Onofre, who co-ordinates the competition and merger control area.

Responsables de la pratique:

Pablo Márquez; Julio Castañeda


Bermúdez & Esguerra Abogados

Bermúdez & Esguerra Abogados earns strong praise for its ‘personalised attention and direct access to partners’, while its ‘deep technical knowledge’ is also a recurring theme among clients. As a regulatory boutique, the firm is well placed to advise on a broad spectrum of competition law matters, alongside critical complementary areas such as data protection and consumer law. Department head Carlos Esguerra enjoys a growing reputation in the competition space and brings to bear significant hands-on experience gained during a one-year stint at the SIC. Key names also include data protection expert José Alejandro Bermúdez and competition-focused senior associate Andrés Felipe Aguas.

Responsables de la pratique:

Carlos Esguerra; José Alejandro Bermúdez


Les références

‘What truly sets this law firm apart is its highly personalized approach and deep industry knowledge. From the beginning, it stood out for its ability to understand the specific needs of our business, translating this into practical, effective legal solutions that are always aligned with our strategic objectives.’

‘We value the team’s exceptional client commitment, combined with solid technical expertise, and a strategic approach that goes beyond conventional legal advice. Its deep industry knowledge and ability to understand business needs translates into innovative and practical solutions.’

‘The team undoubtedly stands out from other firms, not only in Colombia but throughout Latin America. Its main strength lies in its highly specialized approach, driven by the vast experience of its partners. Unlike other firms, they are always attentive to the client and their needs.’

Principaux clients

Helistar (Natural person)


AB InBev/Bavaria


Cementos Alión


Philip Morris Colombia


América de Cali


Almacenes Éxito


Grupo Novus


Grupo Banmedica


Publicis Groupe


Plusel


Goloso


Principaux dossiers


  • Advised Banmedica on the implementation of a competition and antitrust compliance programme across its group companies.
  • Represented an individual in an investigation by the SIC into alleged anti-competitive practices conducted by Ecopetrol, other associated companies, and contractor Helistar.
  • Represented América de Cali in an investigation launched by the SIC against the Colombian Federation of Football (FCF), the Colombian Major Division for Professional Football (Dimayor), and 29 professional clubs.

Lloreda Camacho & Co.

Lloreda Camacho & Co. possesses a fully integrated competition, consumer law and data protection practice, which is chiefly active in representing the firm’s strong roster of life sciences and TMT clients in compliance, merger control and administrative proceedings. The department is co-led by Darío Cadena, who specialises in economic, consumer and competition law and is recommended for his ‘deep knowledge of his areas of expertise’; and seasoned regulatory counsel Enrique Álvarez, who combines strong skill sets in competition, data protection, labour and life sciences-related matters.

Responsables de la pratique:

Darío Cadena; Enrique Álvarez


Les références

‘The team is composed of good lawyers, who exceed the standard.’

‘Darío Cadena is an excellent expert.’

‘Darío Cadena possesses deep knowledge on his area of expertise and he is very keen on understanding the business needs to provide clients with the most suitable advice.’

Principaux clients

Merck Sharp & Dohme


Interpublic Group of Companies Colombia


Seguros Bolívar


Janssen


Bristol Myers Squibb


Novo Nordisk


Merck Sharp & Dohme Animal Health


Ocesa


Organon


Promotora Colombia


Principaux dossiers


  • Advised AFIDRO on compliance with SIC’s guidelines for trade associations.
  • Advised Coca-Cola on a preliminary inquiry related to the use of recyclable materials and environmental claims commenced by the SIC.
  • Advised Ocesa on competition issues related to the development of its new entertainment venue in Colombia.

Martínez Quintero Mendoza González Laguado & de la Rosa

The ‘very agile’ practice at Martínez Quintero Mendoza González Laguado & de la Rosa brings together a multidisciplinary group of lawyers with particular experience in advising on competition and antitrust matters concerning the energy, transport and agro-industry spheres, among others. With its recent cases spanning investigations, merger reviews, competition litigation and compliance issues, the team handles the full gamut of advisory, transactional support and contentious work. Regulatory partner María Claudia Martínez heads the department and specialises in competition, consumer protection, data protection and IP law. Public law litigator Julian Solorza, and administrative law-focused senior associate Tomás Posada, are also noted. Former senior associate Natalia Fernández left the firm in August 2024.

Responsables de la pratique:

María Claudia Martínez


Les références

‘The team is young but knowledgeable. It provides a comprehensive vision and the ability to bring other areas of the firm into the spotlight on competition issues.’

‘We work primarily with María Claudia Martínez and Tomás Posada. They are able to adapt budgets to the business needs.’

‘I consider it a very agile team that tries to put itself in the client’s shoes and understand the specifics of their business. It is always attentive to answering questions from the lawyers in the department and provides prompt and timely responses.’

Principaux clients

Transportes Calderón


Metro Operación Inmobiliaria


Coltabaco (Phillip Morris International)


Boston Scientific


Advent International


Diaco


Cementos Argos


Tecnoquímicas


Carvajal Educación


Principaux dossiers


  • Successfully represented Transportes Calderón, and three individuals associated with the company, in an investigation into alleged anti-competitive practices in multiple procurement processes
  • Represented hotel operator, Metro Operación Inmobiliaria, in an investigation into potential anti-competitive practices in the hotel services market in Cali.
  • Advised Philip Morris International on competition compliance matters.

Valbuena Abogados

Competition is a core pillar of Valbuena Abogados’ firm-wide offering, and its strong focus on the area is reflected in a broad practice that encompasses merger reviews, compliance matters, and judicial and administrative proceedings. Firm founder Gustavo Valbuena is a former Superintendent of Industry and Commerce and a high-profile figure in the market; he contributes extensive experience in competition proceedings involving the TMT, energy, construction and financial services sectors, among others. At associate level, intermediates Daniella Correa Martínez and María de los Ángeles Berrocal Mora are noted. Senior associate Diego Solano left in February 2024 to become an adviser at the SIC.

Responsables de la pratique:

Gustavo Valbuena


Principaux clients

Aeronáutica Civil (AEROCIVIL)


Talento Dorado


Tecnoquímicas


Femsa


Bavaria


Price Res


Comunicación Celular (COMCEL)


Constructora Conconcreto


CLK entretenimiento


UPL Colombia


Principaux dossiers


  • Represented Price Res in an annulment action against an administrative decision issued by the SIC, concerning an alleged violation of competition regulations.
  • Advised UPL Colombia on a merger application before the SIC concerning a potential transaction between UPL Colombia and Corteva Agriscience de Colombia.
  • Represented Constructora Conconcreto in challenging sanctions imposed by the SIC on Conconcreto and its executives.

Advocat

During 2024/25, the growing competition practice at Advocat continued to increase its share of the market, adding a raft of new clients in the retail, TMT, life sciences and fintech spheres, among other sectors. Competition and technology partner Victor Ayalde Lemos heads the group and is well versed in advising on merger reviews, compliance issues and administrative proceedings. The team also draws on several associates including litigator Juan David Gonzalez, who was promoted to practice co-ordinator in December 2024; and junior Maria Fernanda Pinzón, who joined from Holland & Knight in January 2025.

Responsables de la pratique:

Víctor Ayalde Lemos


Principaux clients

Nubank


Dollarcity (Suramérica Comercial)


Sur Ventures


Mattilda Colombia


Finesa


International Footwear Corporation


Mobility DAE Colombia


Dr Simi (Farmacias de Similares)


CFG Partners


Payjoy Colombia


KARE (Crusardi)


Depi Energy


Perfitec


Principaux dossiers


  • Advised Sur Ventures on competition matters connected to the acquisition of Partners Telecom Colombia (WOM).
  • Advised Dollarcity (Suramerica Comercial) on the design, implementation, and enforcement of its competition law compliance programme.
  • Advised Perfitec on the merger control aspects of its acquisition of a new production centre.

CMS Rodríguez-Azuero

CMS Rodríguez-Azuero’s antitrust, competition, and trade group is distinguished by its ability to plug into the firm’s wider regional — and global — practice to provide cross-border support to multinational clients. Particularly recognised for its prominent compliance offering, the team also shines in merger reviews, as well as housing experience in investigations and unfair competition litigation. Lorenzo Villegas-Carrasquilla anchors the team and is additionally a key contact for TMT and dispute resolution work. In May 2024, intermediate associate Álvaro Enrique Macías (competition/TMT) joined from Garrigues. Junior associate Alejandra Vásquez (competition/TMT) is also noted.

Responsables de la pratique:

Lorenzo Villegas-Carrasquilla


Principaux clients

Porsche Movilidad Colombia


Rapyd Financial Network (2016)


Principaux dossiers


  • Advised Porsche Movilidad Colombia on competition compliance matters.
  • Advised Rapyd Financial Network (2016) on  merger control issues.

Dentons Cardenas & Cardenas

Dentons Cardenas & Cardenas’ competition practice is valued for its ‘practical, business-oriented approach’. The firm’s far-reaching global network and cross-border corporate prowess ensures that it is a key contender to advise on the local leg of multi-jurisdictional merger reviews. The team is also experienced in administrative investigations and contentious work. Department head Ximena Zuleta additionally fronts the public law area and is experienced in the full range of administrative investigations, unfair competition litigation and merger control matters. A member of both the corporate and competition groups, senior associate María Paula Macías is noted for merger reviews.

Responsables de la pratique:

Ximena Zuleta


Les références

‘The competition practice supports us with legal support for competition-related inquiries, as well as customized courses for the company. The team has a practical, business-oriented approach, response times are adequate, and the quality of service is excellent.’

‘In comparison, I perceive that they retain talent better than other firms, where I’ve seen more constant turnover among junior lawyers. Dentons seems to do a better job of developing and retaining new talent.’

‘We appreciate the team for its approachability and ability to provide clear training to people without a legal background.’

Principaux clients

Sun Valley Investments


WSP


SGS


Eurofins


BASF


Fleischmann Foods


Kantar Ibope Digital Media


Principaux dossiers


  • Advised Sun Valley Investments on the merger control filing triggered by its acquisition of 22.5% of the shares of Mineros.
  • Advised WSP Global on the merger control filing in Colombia triggered by its acquisition of Power Engineers.
  • Advised SGS on the merger control filing triggered by its acquisition of AQM and Cromanal.

OlarteMoure

Clients laud OlarteMoure’s competition team for its ‘strong communication and support skills’. The group operates at intersection of IP and competition law, with notable strength in unfair competition litigation on behalf of both domestic and multinational companies. The department’s recent experience also encompasses merger reviews, compliance matters and administrative investigations. Juan Guillermo Moure combines expertise in competition, IP and consumer protection, and co-heads the area together with IP and life sciences expert Carlos Olarte and associate practice director Santiago Lombana. Associate María Fernanda de los Ríos is also noted, while Juan Felipe Acosta left the firm in October 2024.

Responsables de la pratique:

Juan Guillermo Moure; Carlos Olarte; Santiago Lombana


Les références

‘The service provided by OlarteMoure demonstrates a deep understanding of the cases handled. Likewise, its team possesses strong communication and support skills to help us to understand the progress, implications, and results.’

Principaux clients

Telefonaktiebolaget Lm (Ericsson)


Auteco (and related companies)


Qianjiang Motor (H.K.)


Johnson & Johnson


FMC Colombia


Comestibles Aldor


Dimayor


Partners Telecom Colombia & WOM


Comercializadora Bogotana


Azul & Blanco Millonarios FC


Tapout


Adidas


Syngenta Crop Protection


Empresas Públicas De Medellín – EPM


Principaux dossiers


  • Represented Ericsson in filing several preliminary injunction requests against Lenovo, Motorola, and other distributors for the infringement of its 4G and 5G standard essential patent (SEP) portfolio.
  • Represented Qianjiang Motor (HK), Auteco Mobility, and Auteco in two civil actions filed by a former distributor in Colombia, including an antitrust and unfair competition action.
  • Advised Comercializadora Bogotana on filing a merger notification.